The closure of an ad-free YouTube app is a reminder of ad blockers’ prominence: Digital advertising efforts are at odds with the experience most internet users want.

The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube are still highly relevant venues for creator video.

The metaverse may be far away, but video is here and now on social media—and consumer usage patterns are changing fast.

Ukraine conflict presents a chance for social media to amend a history of misinformation: American tech firms clashed with Russia over the weekend, often rebuking its requests.

The Ukraine crisis forces video platforms to make tough decisions: Political content is thriving on Twitch and YouTube, but so is misinformation.

Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long. The No. 2 spot goes to Facebook, which captures a 60.8% share, while TikTok takes third with 53.9%.

New Samsung devices haven’t changed much from old Samsung devices: The key difference is deeper integration with popular services such as Google Duo, Microsoft OneDrive, and Snap add more value for users.

Amazon lifts the veil over its advertising business: The retailer’s 2021 ad revenues outpaced YouTube’s and are poised for continued growth.

As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.

On today's episode, we discuss what the next, most important initiatives will be for TikTok. We then talk about what YouTube plans to do with its short-form video format "Shorts" and whether LinkedIn's audio events will work out. Tune in to the discussion with our analyst Debra Aho Williamson.

In Southeast Asia, total media ad spending snapped back to pre-pandemic levels in 2021 and will continue rising strongly this year. The growth in digital ad spending, though tamer in 2022, will again outpace that of the overall ad market.

Creator funds see mixed success: Social platforms offer more monetization tools than ever, but many content providers still struggle to get paid.

Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.

Instagram introduces subscriptions as it vies for control of the creator economy: As Instagram’s cachet diminishes among younger audiences, it hopes monetization tools will keep creators from turning to other platforms.

US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay. Nearly two-thirds of US influencer marketers plan to use the video sharing app in 2022.

TikTok's success has renewed social platforms' interest in algorithms: Instagram, Snap, YouTube, and Twitter have all begun implementing algorithmically-recommended content over the past year.

On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.