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Wayfair Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Wayfair

The housing market’s continued challenges weigh on Wayfair’s results

Article
Nov 01, 2024

The number of US homes changing hands is incredibly low: That poses a challenge to housing-related retailers like Wayfair.

Earnings Report: How Is the Retail & Ecommerce Industry Faring Halfway Through 2024?

Earnings Report: How Is the Retail & Ecommerce Industry Faring Halfway Through 2024?

Report
Aug 30, 2024

Retailers faced no shortage of challenges in the first half of the year as elevated interest rates, the lingering effects of inflation, and a loosening labor market weighed on consumer spending. In this report, we’ll contextualize our coverage of retailers’ Q2 revenues across four key verticals: department stores, home, mass merchants, and off-price.

The US Online Marketplace Shopper

The US Online Marketplace Shopper

Report
Jun 27, 2024

As the share of US ecommerce sales on marketplaces continues to expand, our latest survey examines consumer buying habits and expectations across leading platforms.

Reimagining Retail: The Unofficial Most Interesting Retailers List (May)

Audio
May 29, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Shein, Michaels, Wayfair get physical to gain an advantage over larger marketplaces

Article
Apr 22, 2024

US retail marketplace ecommerce sales will grow 11.4% to reach $428.30 billion this year, per our forecast. Because Amazon (73.4%) and eBay (8.2%) will rake in the majority of those sales, smaller marketplaces like Shein, Michaels, and Wayfair are getting creative and taking the battle for sales in-store.

Amazon takes on Home Depot, Meta with Big Spring Sale

Amazon takes on Home Depot, Meta with Big Spring Sale

Article
Mar 14, 2024

Amazon announces Big Spring Sale as consumers show signs of spending fatigue: The retailer is counting on the event to jolt sales and give its ad business an edge over Meta and Google.

Why we think Amazon might create a Prime Day event in the spring, and what it could look like

Article
Jul 19, 2023

Calendar context: With the invention of Prime Day, Amazon created an industrywide retail holiday consumers can now count on in the summer each year. Last year, Amazon also launched its Prime Early Access Sale in October. “We now have three key tentpoles,” said our analyst Andrew Lipsman on “Behind the Numbers: Reimagining Retail,” referring to Prime Day, the Prime Early Access Sale, and Black Friday. But spring remains untapped. “A question I get is, ‘Is Amazon going to do more of these?’ And I think the answer is yes, eventually,” said Lipsman.

Social commerce updates from TikTok, YouTube, and more in Q2

Article
Jun 16, 2023

TikTok and Meta continue to diverge on social commerce strategies, Pinterest teams up with Wayfair on a data clean room test, and YouTube introduces unskippable ads.

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Top 15 US Ecommerce Companies Forecast

Top 15 US Ecommerce Companies Forecast

Report
Mar 28, 2023

Smaller retailers are gaining share and reshaping the ecommerce landscape, but will they be able compete with giants like Amazon?

Retail’s Q4 challenges: Discretionary spending pullback, a hurting housing market, and price sensitivity

Article
Mar 16, 2023

Despite the word “recession” hanging in the air, US retailers had an okay Q4 in 2022. But some recurring themes persisted: Shoppers pulled back on discretionary spending, opted against home renovations, and generally avoided high prices. Here’s a look at how those trends affected earnings.

A tough housing market spells trouble for home-related retailers

A tough housing market spells trouble for home-related retailers

Article
Mar 01, 2023

People aren’t moving as much as they used to: That poses a challenge to home improvement retailers like Lowe’s and Home Depot, as well as retailers that sell home-related items.

What retailers can learn from brands teetering on the edge of irrelevance

Article
Feb 23, 2023

“It’s really hard when people don’t know what it is that you stand for. Then you ultimately stand for nothing, and that’s when your sales suffer,” our analyst Zak Stambor said on our “Behind the Numbers: Reimagining Retail” podcast.

Retail Media Explainer

Retail Media Explainer

Report
Feb 16, 2023

This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.

Slowing sales growth drives retailers to cut their workforce

Article
Jan 27, 2023

We expect retail sales growth to slow to 2.9% this year: That pullback in spending is leading retailers to cut staff to protect their bottom lines.

Google cutting 12,000 from its payroll to compensate for pandemic-era errors

Article
Jan 23, 2023

Thousands of Googlers get pink slips: As scavenging continues to rise among other industries, terminated workers shouldn’t be jobless for long. Meanwhile, Google is laser-focused on a revenue-driven AI strategy.

The brands and retailers best positioned to succeed in 2023—and the ones in trouble

Article
Dec 21, 2022

Which retailers and brands will win (or lose) in 2023? Retailers that can offer value—either in terms of price or convenience—will continue to thrive, while those that cater to an increasingly squeezed middle class will struggle.

NBCU announces Currency Council to cement its role as an ad measurement leader

NBCU announces Currency Council to cement its role as an ad measurement leader

Article
Nov 17, 2022

NBCU announces Currency Council: The future of measurement is multicurrency—and the media giant continues to take a leadership role.

Etsy and eBay escape the worst of the ecommerce downturn, but Wayfair and Peloton aren’t so lucky

Article
Nov 04, 2022

Better-than-expected earnings for Etsy and eBay give retailers a glimmer of hope: But continued losses for Wayfair and Peloton show some categories have a longer, difficult road to recovery.

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