Wayfair Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Wayfair
Amazon takes on Home Depot, Meta with Big Spring Sale

Amazon takes on Home Depot, Meta with Big Spring Sale

Article
Mar 14, 2024

Amazon announces Big Spring Sale as consumers show signs of spending fatigue: The retailer is counting on the event to jolt sales and give its ad business an edge over Meta and Google.

Why we think Amazon might create a Prime Day event in the spring, and what it could look like

Article
Jul 19, 2023

Calendar context: With the invention of Prime Day, Amazon created an industrywide retail holiday consumers can now count on in the summer each year. Last year, Amazon also launched its Prime Early Access Sale in October. “We now have three key tentpoles,” said our analyst Andrew Lipsman on “Behind the Numbers: Reimagining Retail,” referring to Prime Day, the Prime Early Access Sale, and Black Friday. But spring remains untapped. “A question I get is, ‘Is Amazon going to do more of these?’ And I think the answer is yes, eventually,” said Lipsman.

Social commerce updates from TikTok, YouTube, and more in Q2

Article
Jun 16, 2023

TikTok and Meta continue to diverge on social commerce strategies, Pinterest teams up with Wayfair on a data clean room test, and YouTube introduces unskippable ads.

Top 15 US Ecommerce Companies Forecast

Top 15 US Ecommerce Companies Forecast

Report
Mar 28, 2023

Smaller retailers are gaining share and reshaping the ecommerce landscape, but will they be able compete with giants like Amazon?

Retail’s Q4 challenges: Discretionary spending pullback, a hurting housing market, and price sensitivity

Article
Mar 16, 2023

Despite the word “recession” hanging in the air, US retailers had an okay Q4 in 2022. But some recurring themes persisted: Shoppers pulled back on discretionary spending, opted against home renovations, and generally avoided high prices. Here’s a look at how those trends affected earnings.

A tough housing market spells trouble for home-related retailers

A tough housing market spells trouble for home-related retailers

Article
Mar 01, 2023

People aren’t moving as much as they used to: That poses a challenge to home improvement retailers like Lowe’s and Home Depot, as well as retailers that sell home-related items.

What retailers can learn from brands teetering on the edge of irrelevance

Article
Feb 23, 2023

“It’s really hard when people don’t know what it is that you stand for. Then you ultimately stand for nothing, and that’s when your sales suffer,” our analyst Zak Stambor said on our “Behind the Numbers: Reimagining Retail” podcast.

Retail Media Explainer

Retail Media Explainer

Report
Feb 16, 2023

This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.

Slowing sales growth drives retailers to cut their workforce

Article
Jan 27, 2023

We expect retail sales growth to slow to 2.9% this year: That pullback in spending is leading retailers to cut staff to protect their bottom lines.

Google cutting 12,000 from its payroll to compensate for pandemic-era errors

Article
Jan 23, 2023

Thousands of Googlers get pink slips: As scavenging continues to rise among other industries, terminated workers shouldn’t be jobless for long. Meanwhile, Google is laser-focused on a revenue-driven AI strategy.

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The brands and retailers best positioned to succeed in 2023—and the ones in trouble

Article
Dec 21, 2022

Which retailers and brands will win (or lose) in 2023? Retailers that can offer value—either in terms of price or convenience—will continue to thrive, while those that cater to an increasingly squeezed middle class will struggle.

NBCU announces Currency Council to cement its role as an ad measurement leader

NBCU announces Currency Council to cement its role as an ad measurement leader

Article
Nov 17, 2022

NBCU announces Currency Council: The future of measurement is multicurrency—and the media giant continues to take a leadership role.

Etsy and eBay escape the worst of the ecommerce downturn, but Wayfair and Peloton aren’t so lucky

Article
Nov 04, 2022

Better-than-expected earnings for Etsy and eBay give retailers a glimmer of hope: But continued losses for Wayfair and Peloton show some categories have a longer, difficult road to recovery.

'Housing paralysis' is causing demand for home goods to plummet

'Housing paralysis' is causing demand for home goods to plummet

Article
Sep 23, 2022

Home goods retailers feel the ripple effects of the housing recession: As the housing market slows, so does consumer spending on home-related items such as appliances and furniture.

Pinterest’s head of shopping product marketing talks social commerce ambitions

Article
Jul 18, 2022

Pinterest wants to be more than just shopping inspiration: The platform’s evolution into a full-funnel commerce app has caught the interest of activist investor Elliott Management.

Retailers rethink their retail concepts

Retailers rethink their retail concepts

Article
Jul 01, 2022

Retailers experiment with the role of the store: Gap, Jonathan Adler, and others are testing new retail concepts and tech to determine the best way to leverage their physical presences.

The Era of Uncertainty

The Era of Uncertainty

Report
May 17, 2022

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

US Ecommerce by Category 2022

US Ecommerce by Category 2022

Report
Mar 21, 2022

US retail sales growth will stabilize in 2022, but changes wrought by two years of the pandemic will drive growth in online automotive and grocery sales.

Retail Media Networks Perception Benchmark 2022

Retail Media Networks Perception Benchmark 2022

Report
Mar 08, 2022

Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

Why 2022 will be the year of retail media networks

Why 2022 will be the year of retail media networks

Article
Jan 14, 2022

Retail media advertising had a banner year in 2021—one that will be hard to top. Although growth is expected to taper this year, there are several reasons why retailers looking to build their own media networks should take notice.

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