Wayfair Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Wayfair

The brands and retailers best positioned to succeed in 2023—and the ones in trouble

Article
Dec 21, 2022

Which retailers and brands will win (or lose) in 2023? Retailers that can offer value—either in terms of price or convenience—will continue to thrive, while those that cater to an increasingly squeezed middle class will struggle.

NBCU announces Currency Council to cement its role as an ad measurement leader

NBCU announces Currency Council to cement its role as an ad measurement leader

Article
Nov 17, 2022

NBCU announces Currency Council: The future of measurement is multicurrency—and the media giant continues to take a leadership role.

Etsy and eBay escape the worst of the ecommerce downturn, but Wayfair and Peloton aren’t so lucky

Article
Nov 04, 2022

Better-than-expected earnings for Etsy and eBay give retailers a glimmer of hope: But continued losses for Wayfair and Peloton show some categories have a longer, difficult road to recovery.

'Housing paralysis' is causing demand for home goods to plummet

'Housing paralysis' is causing demand for home goods to plummet

Article
Sep 23, 2022

Home goods retailers feel the ripple effects of the housing recession: As the housing market slows, so does consumer spending on home-related items such as appliances and furniture.

Pinterest’s head of shopping product marketing talks social commerce ambitions

Article
Jul 18, 2022

Pinterest wants to be more than just shopping inspiration: The platform’s evolution into a full-funnel commerce app has caught the interest of activist investor Elliott Management.

Retailers rethink their retail concepts

Retailers rethink their retail concepts

Article
Jul 01, 2022

Retailers experiment with the role of the store: Gap, Jonathan Adler, and others are testing new retail concepts and tech to determine the best way to leverage their physical presences.

The Era of Uncertainty

The Era of Uncertainty

Report
May 17, 2022

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

US Ecommerce by Category 2022

US Ecommerce by Category 2022

Report
Mar 21, 2022

US retail sales growth will stabilize in 2022, but changes wrought by two years of the pandemic will drive growth in online automotive and grocery sales.

Retail Media Networks Perception Benchmark 2022

Retail Media Networks Perception Benchmark 2022

Report
Mar 08, 2022

Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

Why 2022 will be the year of retail media networks

Why 2022 will be the year of retail media networks

Article
Jan 14, 2022

Retail media advertising had a banner year in 2021—one that will be hard to top. Although growth is expected to taper this year, there are several reasons why retailers looking to build their own media networks should take notice.

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Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse

Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse

Audio
Nov 15, 2021

On today's episode, we discuss the pillars driving what's next in retail media, how to navigate the pros and cons of retail media expansion, and retail media budget commitments. We then talk about how eBay is streamlining things, the significance of Wayfair's bump in the road, and Nike's foray into the metaverse. Tune in to the discussion with senior director of strategic marketplace services at Tinuiti Elizabeth Marsten and eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

How Apple’s privacy changes are affecting Peloton and other industry players, according to recent earnings calls

Article
Nov 08, 2021

How badly industry players were hurt by Apple’s privacy changes in Q3: Peloton was hit hard, while Criteo and Airbnb went unscathed.

Why mobile retail apps are one key to holiday 2021’s winners and losers

Article
Oct 13, 2021

The retailers that will be on top this holiday season are those that see mobile apps as the connective tissue between brick-and-mortar and ecommerce shopping experiences.

The top 15 US companies in retail ecommerce sales growth

The top 15 US companies in retail ecommerce sales growth

Article
Jul 29, 2021

here Etsy outperforms Amazon

Multichannel ecommerce sales pick up speed over nonstore retailers

Article
Jul 27, 2021

Nonstore retailers like Amazon and Wayfair, which operate solely online, are dominating the US ecommerce market.

Here are the top 10 US ecommerce companies for 2021—plus 6 key takeaways from our latest forecast

Here are the top 10 US ecommerce companies for 2021—plus 6 key takeaways from our latest forecast

Article
Mar 24, 2021

Our latest forecast shows that Amazon, Walmart, and eBay will remain the top three largest ecommerce companies in the US by total sales volume, while Best Buy and Target will usurp The Home Depot and Wayfair for the No. 5 and No. 6 spots on the 2021 list, respectively.

Peloton, Etsy, and Wayfair in Q3, Amazon EU Antitrust Charges, and Verishop's Social Network

Peloton, Etsy, and Wayfair in Q3, Amazon EU Antitrust Charges, and Verishop's Social Network

Audio
Nov 16, 2020

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the overachieving retailers of Q3—Peloton, Etsy, and Wayfair. They then talk about the EU's antitrust charges filed against Amazon, VF Corp.'s acquisition of Supreme, and Verishop launching a social network within its app.

The Sustainability of Distributed Work Models

The Sustainability of Distributed Work Models

Report
Oct 26, 2020

The coronavirus pandemic forced businesses to switch to a distributed employee model very abruptly. This report will detail the best management strategies for people and processes to make remote work sustainable.

US Ecommerce by Category 2020

US Ecommerce by Category 2020

Report
Jul 22, 2020

The coronavirus pandemic has dramatically altered the US retail and ecommerce landscape, with varying impacts in retail category growth.

Top 10 Ecommerce Retailers Will Grow Their Market Share to 60.1% in 2020

Top 10 Ecommerce Retailers Will Grow Their Market Share to 60.1% in 2020

Article
Jul 14, 2020

The retail divide among top performers and the rest of the market has been amplified by the coronavirus pandemic.

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