Wayfair Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Wayfair
Canada Ecommerce 2020

Canada Ecommerce 2020

Report
Jun 09, 2020

Ecommerce’s share of total retail in Canada is higher than we previously expected, as brick-and-mortar outlets are forced to shutter and online shopping becomes a necessity.

US Ecommerce 2020

US Ecommerce 2020

Report
Jun 08, 2020

Coronavirus effects have radically altered the US retail and ecommerce landscape, with surprising changes in consumer behavior and category and retailer performance.

Top 10 US Ecommerce Companies 2020

Top 10 US Ecommerce Companies 2020

Report
Mar 10, 2020

This report provides an overview of the top 10 US ecommerce companies in our 2020 forecast, including analysis of growth trends for Amazon, Walmart and Target.

Drumroll, Please ... What Are the Top 10 US Ecommerce Companies?

Drumroll, Please ... What Are the Top 10 US Ecommerce Companies?

Audio
Feb 27, 2020

eMarketer principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu preview eMarketer's upcoming report and forecast on the top 10 ecommerce companies in the US.

How Handy Became Known for More than Just Its Home Cleaning Services

Article
Jan 14, 2020

For many consumers who have seen early ads for Handy, they may know the company solely for house cleaning. It focused mostly on marketing that segment in the beginning, but it also provides a range of other services, including home renovation and installations.

Daily Forecast: Wayfair Benefits from US Consumers’ Willingness to Shop for Home Goods Online

Video
Dec 09, 2019

eMarketer senior forecasting analyst Cindy Liu discusses our US sales numbers for Wayfair and the reasons we’ve pegged it the fastest-growing ecommerce retailer for 2019.

US Ecommerce 2019

US Ecommerce 2019

Report
Jun 27, 2019

US ecommerce will continue to grow by double digits in 2019 amid a strong economic backdrop that is beginning to moderate compared with prior years.

Amazon's Marketplace Is Growing, but Most of Its Sellers Are Active on eBay, Too

Amazon's Marketplace Is Growing, but Most of Its Sellers Are Active on eBay, Too

Article
Jun 25, 2019

When looking at the largest US ecommerce sites, eBay is a distant second to Amazon. But as third-party sellers become more prominent on Amazon’s marketplace, many want to expand to other platforms, a possible silver lining for eBay.

How Wayfair’s Way Day Compares with Last Year, and What Manufactured 'Holidays' Mean for Retailers

How Wayfair’s Way Day Compares with Last Year, and What Manufactured 'Holidays' Mean for Retailers

Article
May 06, 2019

In April, Wayfair celebrated its second annual Way Day, a “holiday” dedicated to better-than-Black-Friday deals. The retailer saw double-digit sales growth over the first Way Day, as well as an increased number of orders and unique customers, according to an April 2019 report from Edison Trends. Better timing, an extended sales period and greater consumer offerings helped the retailer achieve these metrics.

Did ‘Clicks’ Really Surpass ‘Bricks’ for Share of US Retail Sales? Not Exactly

Article
Apr 17, 2019

This year, ecommerce is set to be 10.9% of total US retail spending—about one-eighth the size of retail brick-and-mortar. The general merchandise category will account for about 50% of total retail sales this year, and that number climbs to roughly 67% when you look at strictly online general merchandise sales.

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Podcast | How Wayfair Encourages Shoppers to Spend on 'Way Day'

Podcast | How Wayfair Encourages Shoppers to Spend on 'Way Day'

Audio
Apr 16, 2019

In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman talks about Wayfair's shopping holiday, "Way Day." What was different about this year’s event, and why?

Half of Consumers Plan to Save Tax Refunds—Can Retailers Change Their Minds?

Half of Consumers Plan to Save Tax Refunds—Can Retailers Change Their Minds?

Article
Mar 20, 2019

Most US consumers expect to get a tax refund this year, and they plan to stick their windfall in the piggy bank.

Walmart Overtakes Apple as No. 3 Online Retailer in US

Walmart Overtakes Apple as No. 3 Online Retailer in US

Article
Nov 15, 2018

Heading into the fiercely competitive holiday shopping season, Walmart is poised to capture an even larger portion of this year’s online retail sales, according to eMarketer's latest retail forecast.

Where Do Former Toys 'R' Us Customers Shop Now?

Where Do Former Toys 'R' Us Customers Shop Now?

Article
Nov 15, 2018

Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.

Visual Search 2018

Visual Search 2018

Report
Sep 26, 2018

Visual search is evolving rapidly from a niche tool to a more broadly offered and used tool for finding information. This report looks at how consumers use visual search and how marketers should utilize it.

Could Tariffs Hurt Holiday Sales This Year?

Article
Sep 10, 2018

The proposed new tariffs on Chinese imports haven't been enacted yet, though Friday President Donald Trump threatened such a tax at "short notice." Larger retailers might not feel the effects immediately since many manufacturers have likely stocked up in anticipation, but smaller retailers unable to warehouse extra inventory could feel the squeeze sooner.

How Tariffs Will Affect the Top 10 US Ecommerce Companies

Article
Sep 06, 2018

The latest round of tariffs imposed by the Trump administration could come as soon as this week. The retail industry might not feel the full impact of these measures until 2019, but additional fees on goods from China will undoubtedly affect US trade, especially if China follows through with threats of retaliating tariffs.

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