Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse

Audio by Rachel Hasson, and Andrew Lipsman  |  Nov 15, 2021
Download
Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse
Share
Topics
eMarketer Podcast
United States

On today's episode, we discuss the pillars driving what's next in retail media, how to navigate the pros and cons of retail media expansion, and retail media budget commitments. We then talk about how eBay is streamlining things, the significance of Wayfair's bump in the road, and Nike's foray into the metaverse. Tune in to the discussion with senior director of strategic marketplace services at Tinuiti Elizabeth Marsten and eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Key Features US Advertisers Want in a Retail Media Network, 2020 & 2021 (% of respondents in each group)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.

Made possible by

Tinuiti

Rethink. Performance

It’s time to stop thinking about brand & performance separately. With an hour between click & doorstep, the funnel has collapsed. You need to brand as you sell and sell as you brand.

Find out how with Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon.

Learn more

Related Charts & Analysis

The Era of Uncertainty
Report
The Era of Uncertainty
Retail noncard crypto payments are connecting crypto owners to merchants
Article
Retail noncard crypto payments are connecting crypto owners to merchants
Tapestry, Apple, and other brands feel the brunt of China’s zero-COVID policy
Article
Tapestry, Apple, and other brands feel the brunt of China’s zero-COVID policy
Why retailers like Apple, Amazon, and Starbucks are taking strong anti-union stands
Article
Why retailers like Apple, Amazon, and Starbucks are taking strong anti-union stands
As Nike pulls away from wholesale, sports apparel brands sense an opportunity
Article
As Nike pulls away from wholesale, sports apparel brands sense an opportunity
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Inflation isn’t keeping people from spending, but where they’re shopping is changing
Article
Inflation isn’t keeping people from spending, but where they’re shopping is changing
Big tech doubles down on union busting as labor movement intensifies
Article
Big tech doubles down on union busting as labor movement intensifies
Retail in the metaverse
Article
Retail in the metaverse
D2C brands Harry’s and ThirdLove look for new paths for growth
Article
D2C brands Harry’s and ThirdLove look for new paths for growth
Latin American brands see promise in tapping retail media networks
Article
Latin American brands see promise in tapping retail media networks
The Metaverse
Report
The Metaverse
PC sales slow down after two years of double-digit gains
Article
PC sales slow down after two years of double-digit gains
Retailers combat global economic headwinds
Article
Retailers combat global economic headwinds
This year's wedding boom presents a unique opportunity for retailers
Article
This year's wedding boom presents a unique opportunity for retailers

Daily News

Facebook and Instagram present a tale of two platforms
Article
Facebook and Instagram present a tale of two platforms
How 3 brands stay relevant in a maturing media landscape
Article
How 3 brands stay relevant in a maturing media landscape
As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter
Article
As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...
How much of US population listens to digital audio?
Article
How much of US population listens to digital audio?
Twitter sees gentle downward flight in US users but ad revenues rise
Article
Twitter sees gentle downward flight in US users but ad revenues rise
Netflix ads could debut as soon as Q4
Article
Netflix ads could debut as soon as Q4
We predict CVS’ next big post-pandemic move will be a digital health M&A
Article
We predict CVS’ next big post-pandemic move will be a digital health M&A
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
How in-game advertisers can level up, according to gamers
Article
How in-game advertisers can level up, according to gamers
Q&A: How Article sells the experience of furniture to an online customer
Article
Q&A: How Article sells the experience of furniture to an online customer
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Article
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Companies are taking decisive steps to shore up their supply chains
Article
Companies are taking decisive steps to shore up their supply chains
Netflix is in the early stages of exploring livestreams
Article
Netflix is in the early stages of exploring livestreams
The upside for internet user growth remains high in Southeast Asia
Article
The upside for internet user growth remains high in Southeast Asia
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?

Latest Reports

The Era of Uncertainty
Report
The Era of Uncertainty
The Rise of ESG Investing
Report
The Rise of ESG Investing
Spotlight: US Bank Technology Spending
Report
Spotlight: US Bank Technology Spending
US Crypto Payments
Report
US Crypto Payments
Southeast Asia Digital Users Forecast 2022
Report
Southeast Asia Digital Users Forecast 2022
Canada Mobile Banking Emerging Features Benchmark 2022
Report
Canada Mobile Banking Emerging Features Benchmark 2022
D2C Brands 2022
Report
D2C Brands 2022
Demographic Spotlight: Black Consumers 2022
Report
Demographic Spotlight: Black Consumers 2022
Spotlight: Reinvigorating the Voice of the Customer
Report
Spotlight: Reinvigorating the Voice of the Customer
US Podcast Advertising 2022
Report
US Podcast Advertising 2022
The Metaverse
Report
The Metaverse
Latin America Retail Media Advertising 2022
Report
Latin America Retail Media Advertising 2022
Branch Transformation
Report
Branch Transformation
The Rise of Digital Therapeutics
Report
The Rise of Digital Therapeutics
Digital Audio in Canada 2022
Report
Digital Audio in Canada 2022

Popular on Insider Intelligence

The Era of Uncertainty
Report
The Era of Uncertainty
Facebook and Instagram present a tale of two platforms
Article
Facebook and Instagram present a tale of two platforms
How 3 brands stay relevant in a maturing media landscape
Article
How 3 brands stay relevant in a maturing media landscape
US Crypto Payments
Report
US Crypto Payments
As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter
Article
As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...
How much of US population listens to digital audio?
Article
How much of US population listens to digital audio?
Twitter sees gentle downward flight in US users but ad revenues rise
Article
Twitter sees gentle downward flight in US users but ad revenues rise
Netflix ads could debut as soon as Q4
Article
Netflix ads could debut as soon as Q4
We predict CVS’ next big post-pandemic move will be a digital health M&A
Article
We predict CVS’ next big post-pandemic move will be a digital health M&A
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
How in-game advertisers can level up, according to gamers
Article
How in-game advertisers can level up, according to gamers
The Rise of ESG Investing
Report
The Rise of ESG Investing
Q&A: How Article sells the experience of furniture to an online customer
Article
Q&A: How Article sells the experience of furniture to an online customer
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Article
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Companies are taking decisive steps to shore up their supply chains
Article
Companies are taking decisive steps to shore up their supply chains

"Behind the Numbers" Podcast

The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
Audio
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
Audio
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie drone
Audio
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie ...
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
Audio
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
Audio
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and 3D ads
Audio
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and ...
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
Audio
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?
Audio
The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?
The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact
Audio
The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact
The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?
Audio
The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?
The Weekly Listen: Elon buys Twitter, keeping consumers' attention, and Meta's physical store
Audio
The Weekly Listen: Elon buys Twitter, keeping consumers' attention, and Meta's physical store
How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down
Audio
How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down
Reimagining Retail: Apparel retail features that pop and how Nordstrom bridges online and in-store experiences
Audio
Reimagining Retail: Apparel retail features that pop and how Nordstrom bridges online and in-store ...

Trending in United States

The Era of Uncertainty
Report
The Era of Uncertainty
Facebook and Instagram present a tale of two platforms
Article
Facebook and Instagram present a tale of two platforms
How 3 brands stay relevant in a maturing media landscape
Article
How 3 brands stay relevant in a maturing media landscape
US Crypto Payments
Report
US Crypto Payments
As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter
Article
As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...
How much of US population listens to digital audio?
Article
How much of US population listens to digital audio?
Twitter sees gentle downward flight in US users but ad revenues rise
Article
Twitter sees gentle downward flight in US users but ad revenues rise
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Netflix ads could debut as soon as Q4
Article
Netflix ads could debut as soon as Q4
The Rise of ESG Investing
Report
The Rise of ESG Investing
Companies are taking decisive steps to shore up their supply chains
Article
Companies are taking decisive steps to shore up their supply chains
How in-game advertisers can level up, according to gamers
Article
How in-game advertisers can level up, according to gamers
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Article
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Q&A: Why Mediahub is emphasizing flexibility in a changing media landscape
Article
Q&A: Why Mediahub is emphasizing flexibility in a changing media landscape
Netflix is in the early stages of exploring livestreams
Article
Netflix is in the early stages of exploring livestreams