Visa Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Visa

Visa and Mastercard note consumer resilience, wager on stablecoin and marketing solutions for growth

Article
Apr 30, 2026

They see stablecoin rails as the future, with added services like marketing lifting revenues

Real-Time Payment Trends 2026

Real-Time Payment Trends 2026

Report
Apr 27, 2026

Real-time payments are growing quickly, but adoption lags due to cost, risk, and entrenched behaviors. Providers must focus on high-friction use cases and cash-flow benefits as competition from alternative rails intensifies.

Visa’s agentic commerce hub positions the network as an agentic middle man

Article
Apr 09, 2026

The network giant is betting on easy integration to protect its dominance into the agentic era.

How AI opens up middle-funnel channels to retailers

Article
Apr 07, 2026

AI has already overhauled how retailers think about the beginning of consumers' purchasing journey. How AI can help in the middle of that funnel, as consumers deciding what and where to purchase, is starting to take shape.

The State of Card Payments 2026

The State of Card Payments 2026

Report
Apr 02, 2026

Card payments still anchor commerce despite new digital and economic disruptions. As roles blur across the ecosystem, players are racing to capture more value while defending core revenue streams.

Agentic Commerce and Payments 2026

Agentic Commerce and Payments 2026

Report
Apr 01, 2026

AI is collapsing discovery and checkout into one flow, shifting control of payments upstream. New protocols, agent logic, and data control will decide which payment providers capture value.

Square expands SMB lending program

Article
Mar 31, 2026

Increasing credit by 50% could help Square capture business usually held by incumbents.

Visa boosts subscription management services for issuers

Visa boosts subscription management services for issuers

Article
Mar 27, 2026

Offering in-app subscription cancellations can prevent younger consumers leaving issuers for fintechs.

The Future of Digital 2026: Canada

The Future of Digital 2026: Canada

Report
Mar 16, 2026

AI is reshaping how consumers in Canada search, shop, and spend time with media. As digital adoption deepens, brands, publishers, and retailers face the need to adapt to AI-driven discovery and commerce, or risk losing out in a rapidly changing market.

Zelle breaks into nonprofit charitable donation volume

Article
Mar 13, 2026

The P2P provider is growing its use cases to draw more users.

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Visa and Mastercard embrace card-linked stablecoin solutions

Visa and Mastercard embrace card-linked stablecoin solutions

Article
Mar 03, 2026

The network duopoly’s endorsement of stablecoins can help spur crypto adoption.

Stablecoin Explainer 2026

Stablecoin Explainer 2026

Report
Mar 02, 2026

Stablecoins are moving from crypto rails to mainstream payments infrastructure. Regulatory support and institutional investment are accelerating adoption, but consumer trust gaps, fragmentation, and liquidity risks pose near-term hurdles for digital payments.

Hotel and Airline Co-Brand Credit Card Trends 2026

Hotel and Airline Co-Brand Credit Card Trends 2026

Report
Feb 19, 2026

The travel co-brand card market is splitting fast. Premium products are pushing upmarket as rewards debit cards pull in younger users, while AI-driven discovery is eroding loyalty—forcing issuers to rethink relevance and clarity to capture spend in 2026.

Visa’s long-term tie-up with the Olympic Games demonstrates its dominance

Article
Feb 17, 2026

Visa nets majority visibility but could consider more experience-forward exposure.

US Consumer Payment Method Trends 2026

US Consumer Payment Method Trends 2026

Report
Feb 06, 2026

In 2026, economic uncertainty is quietly reshaping consumer payment behavior, driving shifts across cards, cash, BNPL, and emerging alternatives as households adapt how they manage spending and access liquidity.

Strength in value-added services and commercial payments drive Visa’s Q1 2026 earnings success

Article
Jan 30, 2026

International and commercial spending, along with value-added services, drove the network’s revenues.

Visa will help cardholders store cash-back rewards in Trump Accounts

Article
Jan 30, 2026

Visa promises cardholders cash-back rewards in new accounts, but lacks the ability to enforce.

Visa collabs with Amenify for rent-rewards in commerce network push

Article
Jan 29, 2026

Amenify is pursuing a card-agnostic rewards structure, bucking the Bilt model.

Will ChatGPT Become the West’s First Super App?

Will ChatGPT Become the West’s First Super App?

Report
Jan 29, 2026

The AI Platform Is Closer Than Some Rivals, but It Still Faces Barriers

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