Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Visa Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Visa
Varo builds on financial wellness offerings by joining BlackRock’s savings program

Varo builds on financial wellness offerings by joining BlackRock’s savings program

Article
May 24, 2021

The US neobank committed to help people boost their savings—its latest initiative to raise its profile as a trustworthy financial institution among customers.

Blockchain in Payments

Blockchain in Payments

Report
Apr 06, 2021

Blockchain is attracting enormous interest on the back of surging cryptocurrency valuations and increasingly high-profile payment integrations. But as a real payment currency, blockchain-based cryptocurrency still must overcome many hurdles before it can truly disrupt the space.

Credit Cards in the ‘Next Normal’

Credit Cards in the ‘Next Normal’

Report
Mar 29, 2021

After the coronavirus pandemic forced issuers to adapt rewards, enhance forbearance, and build out digital tools to cope with a volume hit in 2020, they’re looking to reimagine their offerings in the future to add new customers and regain primary card status.

The Embedded Finance Explainer

The Embedded Finance Explainer

Report
Jan 14, 2021

Consumers’ growing willingness to get their financial services from non-FI providers is spurring consumer brands to embed financial elements in their products and services. But this new form of finance will mean dramatic changes for incumbent and startup FIs.

The Buy Now, Pay Later Report

The Buy Now, Pay Later Report

Report
Jan 07, 2021

Buy now, pay later solutions are quickly gaining adoption as consumers look for new financing options and merchants aim to drive sales. But the industry is still unsettled as a number of firms are battling to lead the space, while card networks and issuers are looking to get involved too.

Mobile Payment Adoption Has Been Slow in Western Europe, but the Pandemic Could Be the Catalyst for Growth

Mobile Payment Adoption Has Been Slow in Western Europe, but the Pandemic Could Be the Catalyst for Growth

Article
Oct 21, 2020

Western Europe—particularly the EU-4—has always been a strong cash culture, and concerns about security have inhibited growth of mobile payments in the region. However, that’s gradually changing in large part because of the pandemic, as more consumers use cashless forms of payment to help curb the spread of the virus.

Canada’s P2P Mobile Payments Scene Has Room to Grow, and COVID-19 Could Be Spark

Article
May 05, 2020

Our first forecast for peer-to-peer (P2P) mobile payments users in Canada shows a still-developing market with plenty of room to grow. This year, 19.7% of the country's population (or 6.0 million people) will be P2P mobile payment users. But that significantly trails the US market, where 30.6% of the population uses P2P payments.

How Visa Is Working to Develop Mobile Payments in Latin America

Article
Jan 09, 2020

Proximity mobile payments are reshaping traditional payment methods in Latin America, providing consumers with a faster, more convenient and streamlined payment experience for their everyday purchases. This year, we forecast that 13.3% of Latin America smartphone users ages 14 and older will make at least one proximity mobile payment. That represents 33.4 million individuals or 6.7% of the region’s population.

Canada Mobile Payment Users 2019

Canada Mobile Payment Users 2019

Report
Oct 24, 2019

Canada is classified as a “high-adoption” country in our global mobile payments forecast.

Latin America Mobile Payment Users 2019

Latin America Mobile Payment Users 2019

Report
Oct 24, 2019

This report features our latest forecasts for proximity mobile payment users in Latin America, with breakouts for Argentina, Brazil and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
The Future of the CMO

The Future of the CMO

Report
Oct 21, 2019

Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or