OnlyFans posts record-breaking $6.63 billion in 2023 gross payments: Creator base grows 29%, but regulatory challenges loom.

The platform introduces stricter controls to curb illegal content but may alienate its privacy-conscious user base.

Gen Z’s complicated path to purchase leans heavily on digital platforms and channels. But offline resources still play a key role.

This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Video marketing is essential for B2B success. From short-form social media videos to AI-driven content, this report explores strategies, platforms, and innovations shaping B2B video marketing in 2024.

This report compares our 2024 US ad spending and time spent with media forecasts. It identifies incongruities between how marketers are spending ad dollars and where consumers are spending their time.

Our forecast for time spent with media has held relatively steady throughout 2024, but several important milestones are on the horizon.

Black consumers are tech-savvy and eager to stay up to date on the latest digital and pop culture trends.

Here are five charts that size social network usage on a worldwide level by platform and by country and region.

Social media is crucial for B2B marketing success. In 2024, B2B marketers are embracing influencer marketing and video, integrating AI, and focusing on the importance of authenticity. B2B marketers can gain insights for enhancing brand awareness, optimizing campaigns, and building meaningful connections with target audiences.

Social network user growth is stalling in Western Europe. Marketers should look toward changing platform dynamics, particularly among generational cohorts, to best manage their social media strategies.

Influencer marketing is becoming a need-to-have for payment brands’ marketing teams. While not without risks, it’s key to building awareness and creating relationships with young consumers.

The creator economy is maturing. While brand deals are still the No. 1 revenue stream for creators, more are going directly to consumers to monetize.

LinkedIn is at a turning point: Users are more engaged than ever, ad revenues are rising, and creators are inking deals on the platform. And LinkedIn’s appeal among both B2B and B2C marketers is growing.

Social video is getting an additional boost in daily time spent this year. It’s mostly coming from a less expected place—Meta—even as TikTok continues to dominate in total time spent.

US social media ad spending will ride the momentum platforms built in H2 2023 thanks to AI, social video advertising growth, and a fixation on bottom-funnel outcomes.

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.

US adults will spend 7 more minutes per day with media in 2024 than they did in 2023, confounding expectations of a post-pandemic reduction in screen and audio time.

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.