As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.

In 2018, Asia-Pacific will be Facebook’s fastest-growing region for users. Uptake in India will drive growth, with its audience increasing 17.3% to 216.1 million.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines over the past seven days. This week, we’re talking about Twitter and Facebook’s day on Capitol Hill, plus the brouhaha over Nike’s new ad, an Instagram bid to get users buying, and more.

Social media usage—both for personal and business use—is so widespread that occasional social implosions are relatively commonplace. How widespread? eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.

Quorum mined statements from members of Congress over the past decade and found that they talk more about technology than any other sector of the economy.

Billy Boulia, vice president and group director of social strategy at Digitas, talks about about the value of social in-stream advertising and the challenges ahead.

Long-form video is spreading across social media. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.

The social platforms are getting serious about long-form shows. Here’s what’s driving Facebook, Instagram, Snapchat and Twitter toward this form of video—and what advertisers need to know.

In the latest episode of "Behind the Numbers," eMarketer's Debra Aho Williamson and Monica Peart discuss key highlights from Facebook and Twitter's recent earnings calls.

Instagram’s user base in Switzerland has almost tripled since 2015, according to eMarketer’s latest forecast. More than half of social network users in the country, or 1.9 million people, will access the platform regularly in 2018.

Twitter continues to reign supreme in Japan, with almost 64% of the country’s social network users, or 34.0 million people, logging on to the platform this year, according to eMarketer’s latest forecast.

Influencer marketing is mainstream, but the way in which marketers work with influencers varies from country to country. Here are the platforms, paths to purchase and regulations for 13 key countries and regions.

YouTube, Facebook and Twitter, responding to marketers’ alarm over brand safety concerns, are ramping up efforts to block offensive content and prove they can be transparent about the process. Here’s how it’s working.

Marketing to millennials is a top priority for many brands, but treating the demographic as a single group misses the opportunity for precise targeting.

eMarketer digs into the latest data on usage and advertising, three months after the Cambridge Analytica revelations.

Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.

Yesterday, at eMarketer’s "State of Digital: Trust at the Crossroads" event, executives from Bayer US, Pernod Ricard USA and Boxed spoke about how they're moving past the brand safety hysteria, and—most importantly—ignoring the trolls and embracing their audiences in 2018 and beyond.

All the social stats you need to know for 2018 and beyond. Bookmark this StatPack page to keep these key estimates handy throughout the year.

Digital video spending is growing on both ad-supported and subscription-based platforms, while TV ad spending will decrease for the first time since the Great Recession. Time spent on each of those mediums is following similar patterns.

Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.