Gen Zers make heavy use of many social networks to create connections, consume multimedia, play games, and share content.

Following a year of somewhat stalled growth, Twitter will soar past $2 billion in US ad revenues in 2021, marking a 38.5% increase over 2020.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Social media platforms are betting on social audio as part of the creator economy: Live audio is becoming less about the platforms that started the trend as more big firms launch creator-focused features.

On today's episode, we discuss emerging podcast sub-worlds, how listener behavior has (permanently?) changed, and how the ad dollars are fairing. We then talk about what we expect from Twitter's Ticketed Spaces, what is going on in the world of print, and how Americans get their news on social media. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Every quarter, we compile the most important product, commerce, and monetization developments for the major social platforms and explain what they mean for marketers.

Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.

Here’s how marketers can navigate Q3 2021’s product, commerce, and monetization changes on Facebook, Instagram, Snapchat, TikTok, and Twitter.

Twitter’s latest product road map updates put an emphasis on user experience and, of course, creators: The moves come amid increased competition from other major social players.

YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.

Twitter’s Super Follows isn’t to attract new creators—it’s to keep the ones it has: As the platform slowly sheds US users, new monetization options and better anti-harassment features are the least it can do.

Twitter and other tech giants face corporate culture rifts: Reports of employee dissatisfaction at Twitter follow similar news from other major players, all during a tightening market for knowledge workers.

An incoming tide of ad revenue swelled the social media platform’s $10B valuation and funding raise of $700M. Here’s how our Fintech and eMarketer analysts say meme stocks helped.

On today's episode, we discuss Twitter's Q2 performance, which features are likely to boost engagement, and what the rest of the year looks like. We then talk about what to make of Fleets being folded, the potential impact of Super Follows and Ticketed Spaces, and what, if anything, can give Clubhouse a second wind. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

LinkedIn had a very strong 2020, during which its total ad revenues grew 31.3%, driven by its Marketing Solutions as B2Bs focused on targeting audiences working from home.

Display ads like banners and graphics, which have historically been less of a priority than search ads for B2B marketers, took up a greater share of US ad spending than ever before in 2020.

This quarter, we are adding TikTok to our social media update series, which analyzes key developments for marketers from the major social platforms.

The explosion in vertical video is creating both opportunities and challenges for the Story format. Stories are evolving quickly on Instagram and remain a top venue for influencer activations. But Twitter’s decision to kill off Fleets shows they aren’t popular on all platforms.

Stories are hardly a new social media format—they are nearly 8 years old on Snapchat and almost 5 on Instagram. But they are still heavily used for social media marketing, even as short-video platforms like TikTok have taken off.