The news: Twitter finally released its long-anticipated Super Follows feature in the US, letting select creators with at least 10,000 followers charge fans a monthly subscription fee for exclusive content, per a company blog post Thursday.
What this means: Though the two announcements seem to be on opposite ends of the social sharing spectrum—one to monetize a large following, the other to limit one’s audience—they’re both defensive moves aimed at keeping creators and users on the platform.
The competition: Twitter isn’t a hot creator destination like Instagram or YouTube, but it has its dedicated users—namely, journalists, podcasters, and other public figures who use Twitter to communicate with their fans.
Key stat: While Twitter’s monthly user base in the US will increase by 0.2% this year to 55.6 million, we expect those figures to begin inching downward next year. The number of global monthly users, however, will continue to climb slowly through 2025.
The bottom line: Though Twitter’s rapid rollout of features may seem disjointed, Super Follows, Ticketed Spaces, and its privacy updates all align on the common goal of keeping creators and users on the platform.