Gen Alpha is still a nascent generation, but technology is already a constant in their lives: 36.0 million US children are active internet users, exceeding teen internet users by 11.4 million, per our forecast. This is the data you need to understand the future Gen Alpha.

The tech industry is hurting—even Apple is expected to report a year-over-year revenue decline this week. Valuations are tumbling. Layoffs abound, and venture capital deal value is down. “People are not buying into the hype as much, and [these new technologies are] really going to start to be applied in useful ways for marketers,” said our analyst Yory Wurmser.

Gen Z will represent 20% of the US population in 2023, and nearly 40 million of these Gen Zers are adults. This is the data you need to understand how to reach them—and tap their growing buying power.

2023 layoffs expose Big Tech’s dirty laundry: Tone deafness, overexpansion, and lack of focus on security are the industry’s pressing problems that need to be resolved before the economy recovers.

Our analysts have already shared what they think will be the biggest trends of 2023, but we’re not done with the crystal ball just yet. From patchwork TV measurement to Meta cashing in on its messaging apps, our team revealed some thoughts on what’s to come in the year ahead.

As 2022 comes to an end, this is the data you need to kickstart 2023 for your business.

The B2B market is facing younger buying committees, shifts in expectations about the purchase process, overcomplicated tech stacks, and uncertain economic conditions. These factors are changing how marketers can reach, engage with, and retain business customers, according to our analyst Kelsey Voss. Here are five predictions for how these factors will impact your B2B marketing next year.

What does 2023 have in store for retailers? The answer is a bit of a mixed bag.

New technologies and expectations are changing the way businesses build relationships with customers. Learn how you can navigate today’s uncharted waters by focusing on the major marketing trends identified by Salesforce’s latest “State of Marketing” report.

Consumer habits are changing, and Gen Zers are a major driving force. Their shorter attention span, social buying habits, and lack of brand loyalty will push several industries to evolve—especially as Gen Z’s spending power grows. These shifts in financial services, advertising, and social make up four of our top trends for 2023.

Today’s privacy-focused ecosystem has fundamentally altered how marketing performance is measured. Ever resilient, most marketers are turning to technology like AI to ensure they can still measure performance and provide personalized experiences, recent Salesforce research has found.

Thirty-five percent of CMOs today want to expand their relationships across the C-suite. This is just one of their priorities over the next 12 months.

TikTok’s highly engaged and ever-growing user base is more attractive than ever to UK marketers. To resonate with their audiences on the platform, brands’ marketing strategies should consider content first and foremost.

Insider Intelligence spoke with Rachel Jarrett, president and COO of Zola, an online wedding registry, planner, and retailer, about how couples are gearing up—and changing up—the way they say, “I do.”

Last year brought many surprises for the ad tech industry, along with important learnings about industry growth, the need for interoperable identity solutions, and preparing for a cookieless future.

Some brands are now dedicating up to 90% of their marketing budget to social advertising. Those who embrace automation and drive cross-platform campaigns are the advertisers that will win in 2022.

Investors and corporations are pouring billions of dollars into digital health companies with the goal of using solutions like telehealth, remote patient monitoring tools, and retail health clinics to reach consumers and deliver the care they need.

Sustainability, no longer merely a buzzword, will be critical to how brands and retailers respond to changing consumer expectations about product sourcing, packaging, and delivery.

For the second year in a row, the pandemic was a major influence on media consumption and device ownership.

Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.