Trends Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Trends

Behind the Numbers: Gen Z Teens' Relationship with GenAI, Social Media, and Video Games

Audio
Mar 10, 2025

On today’s podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers’ social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

Most prospective homebuyers lack basic knowledge about mortgages

Article
Mar 06, 2025

Homeownership literacy is lacking in the US, and banks can help fill the gap.

Meta’s Reality Labs faces $60 billion in losses as mixed-reality competition heats up

Meta’s Reality Labs faces $60 billion in losses as mixed-reality competition heats up

Article
Jan 30, 2025

Despite a $5 billion quarterly loss in the division, Meta remains committed to VR, even as rivals like Apple, Google, and Samsung close in.

Reimagining Retail: The Unofficial Most Interesting Retailers List (January)

Audio
Jan 29, 2025

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Reimagining Retail: The Most Interesting 2025 Retail Trends We Have Heard (and Expect to Hear) Outside of EMARKETER

Audio
Jan 22, 2025

On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian.

4 trends from NRF’s Big Show 2025: Gen Z, microtrends, payment puzzles, and digital grocery

Article
Jan 16, 2025

The National Retail Federation’s (NRF) Big Show closed earlier this week, bringing together retailers, tech companies, and industry experts to discuss the future of retail. Key takeaways included Gen Z’s influence on shopping, which will last even if TikTok goes away, the accelerating trend cycle, hesitation to adopt new payment technologies, and the transformation of digital grocery. Here are four takeaways from the event.

Microsoft tests 45% AI-linked price hikes for users in six countries

Article
Jan 13, 2025

As Microsoft increases 365 prices in six countries, limited Copilot value and opaque pricing strategies could trigger antitrust concerns and drive users to cheaper tools.

GenAI will enable next-level personalization in 2025

Article
Jan 09, 2025

The technology will improve banks’ customer service and help them deliver more personalized interactions.

Behind the Numbers: The Top Trends of 2025 That Marketers Need to Know Now

Audio
Jan 06, 2025

On today’s podcast, we discuss the EMARKETER report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.

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25 years of marketing trends: Consumer connection, data collection, and AI

Article
Jan 03, 2025

Marketing has dramatically changed over the first quarter of the 21st century. The rise of digital, hyper-specific targeting, connected TV(CTV), and real-time advertising marketplaces are just a few of the trends that have made the marketing industry almost unrecognizable to what it was at the beginning of 2000.

We made 5 payment predictions for 2024—here’s how they turned out

Article
Dec 30, 2024

We may have been a little too early with some of our predictions—rollouts for Paze and FedNow took longer than we expected

2024 EV market: Hybrid surge, partnership potential, and infrastructure challenges

2024 EV market: Hybrid surge, partnership potential, and infrastructure challenges

Article
Dec 27, 2024

Strategic alliances expanded EV capabilities this year, but high prices, limited infrastructure, and possible tax credit cuts could challenge growth.

Social platforms outline what's ahead in 2025

Social platforms outline what's ahead in 2025

Article
Dec 25, 2024

2025 vision: Social platforms expect creators, Gen Z, and older users to wield more influence as a TikTok ban looms.

Three trends that shaped credit cards in 2024

Article
Dec 20, 2024

Delinquencies, co-brand movement, and the biggest mega-merger yet are just some of the things that will shape the new year.

OpenAI challenges Google Search by making ChatGPT search free for all users

OpenAI challenges Google Search by making ChatGPT search free for all users

Article
Dec 17, 2024

OpenAI rolls out free search to capture shoppers during a peak ecommerce season, offering price comparisons and product links just when consumers need them most

2025 digital media difficulties for publishers and platforms

2025 digital media difficulties for publishers and platforms

Article
Dec 10, 2024

US digital media publishers and platforms are split on the difficulties they will face in 2025, according to a September 2024 study from Integral Ad Science and YouGov. Almost a third (29%) cited ads delivered alongside risky content, contextual targeting, monetizing with/without social platforms, and scaled audience extension as major challenges.

Latest Microsoft 365 outage indicates possible strain on cloud services as AI use grows

Article
Dec 10, 2024

As AI workloads push limits, Microsoft’s repeated outages threaten its once-unshakable claim as a reliable tech leader.

Trump’s tariff plans are expected to drive prices up and reduce consumer spending power

Trump’s tariff plans are expected to drive prices up and reduce consumer spending power

Article
Dec 03, 2024

President-elect Donald Trump’s proposed 10% to 20% tariffs could cause double-digit price hikes across six retail categories, according to the National Retail Federation (NRF) analysis from November 2024.

Users flock to Threads and Bluesky as X faces latest exodus

Users flock to Threads and Bluesky as X faces latest exodus

Article
Nov 12, 2024

Both apps see user spikes in light of Trump’s win and Musk’s divisive moves, signaling an appetite for other social media models and the potential for new advertising platforms.

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