Trends Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Trends

Retail Industry Trends 2019

Article
Dec 12, 2019

Americans are poised to spend $590.67 billion in retail ecommerce in 2019, with a year-over-year growth rate of 12.8%. "To keep growing at double-digit rates, future channel growth will increasingly rely on continued strong gains in the spending rate per buyer," said Andrew Lipsman, eMarketer principal analyst. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in the retail industry.

Video Series: Top Marketing Trends for 2020: Video Interview + Report

Video
Dec 09, 2019

Marketing simply isn’t what it used to be. From big data, AI, GDPR and agile workflows—it’s a lot to keep in check. If you want to compete in today's digital landscape, you need to make your customers happy. Constantly. Join Michael Trapani, director of marketing at Acoustic, for eMarketer One-on-One, a new short-form video interview program. Michael sits down with us at our New York studio to discuss Acoustic’s findings from their recent marketing trends report and shares several developing benchmarks to improve your business outlook and stay competitive.

On-Demand, Meet the Analyst Webinar: The Future of Retail

Video
May 01, 2019

In this Meet the Analyst Webinar, eMarketer principal analyst Andrew Lipsman discusses what to expect for the US retail and ecommerce markets, and highlights the 10 key trends that will have the biggest impact on shopper behavior and retailer performance in the year ahead

Some Bad (and Good) News for Facebook in 2019

Some Bad (and Good) News for Facebook in 2019

Article
Jan 02, 2019

In our new report, "Ten Key Digital Trends for 2019," we predict some hard times for Facebook—but not so hard that the Facebook-plus-Google duopoly will loosen its grip on digital ad revenues.

Ten Key Digital Trends for 2019

Ten Key Digital Trends for 2019

Report
Dec 18, 2018

In the annual Digital Trends report, eMarketer predicts what will matter to marketers in 2019, in areas ranging from voice technology to digital video to the “ad tech tax.” It also notes some buzzed-about topics that won’t achieve trend status next year.

Podcast | Looking Ahead to 2019 in Canada

Podcast | Looking Ahead to 2019 in Canada

Audio
Dec 12, 2018

In the latest episode of "Behind the Numbers," analyst Paul Briggs discusses three key developments he predicts will have an outsized impact on media, marketing and technology in Canada next year.

On-Demand, Analyst Webinar: Seven Marketing Technology Trends for 2019

Video
Nov 06, 2018

Join eMarketer senior analyst, Nicole Perrin for an Analyst Webinar as she unveils seven predictions of maturing stacks and customer data to new programmatic infrastructures and the evolving role of AI. Learn from our sponsor, Criteo and interact with your digital marketing peers.

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