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Consumer habits are changing, and Gen Zers are a major driving force. Their shorter attention span, social buying habits, and lack of brand loyalty will push several industries to evolve—especially as Gen Z’s spending power grows. These shifts in financial services, advertising, and social make up four of our top trends for 2023.

Beyond the chart: Brands looking to reach younger Gen Zers shouldn’t become complacent about their TikTok strategy. Sure, about 66% of 12- to 17-year-olds in the US will use the app monthly by year-end, per our forecast. But newcomer BeReal already has 34% of US teens using it just as often, according to Piper Sandler.

Young people are not waiting for legacy platforms to catch up to the latest trends. They’re looking for new ways to reach friends and discover products, giving brands a wide array of opportunities to reach this demographic.

More like this:

• Report: Report: Top 8 Trends to Watch for 2023
• Article: What’s behind the social commerce surge in 5 charts
• Article: How American Eagle Outfitters taps into authenticity on TikTok, BeReal, and Snapchat to reach its Gen Z audience