Travel Trends & Statistics

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US travel industry ad spend growth outpaces other industries for the third year in a row

US travel industry ad spend growth outpaces other industries for the third year in a row

Article
Oct 26, 2023

Digital ad spend by the US travel industry will grow by 14.3% this year for a total of $6.79 billion, according to our forecast.

10 industries ranked by digital ad spend share

10 industries ranked by digital ad spend share

Article
Oct 09, 2023

Retail will account for more US digital ad spend (27.9%) in 2023 than the five lowest-spending industries combined, according to our forecast.

Luxury Ecommerce 2023

Luxury Ecommerce 2023

Report
Oct 09, 2023

As the dust settles on luxury’s big post-pandemic rebound, high-end brands will have to become savvier and more flexible to meet evolving consumer demands.

5 industries will see faster growth in US digital ad spending than the average

5 industries will see faster growth in US digital ad spending than the average

Article
Sep 13, 2023

Travel will see the fastest growth in US digital ad spending of any industry in 2023, according to our forecast. Travel, retail, healthcare and pharma, automotive, and entertainment will outpace the national digital ad spending growth rate.

Ant Group redirects cross-border retail efforts inward with Alipay+ Asian Games tie-ups

Ant Group redirects cross-border retail efforts inward with Alipay+ Asian Games tie-ups

Article
Aug 14, 2023

Ant Group’s cross-border payments arm will help wallets from across Asia-Pacific operate in mainland China during the 2022 Asian Games.

The Daily: July's great big monthly advertising, media, and retail quiz—Travel, Threads, and Prime Day

Audio
Jul 27, 2023

On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how much the world is traveling again, how Amazon Prime Day did, the staying power of Threads, and more. Tune in to the discussion with this month's contestants: our analysts Carina Perkins, Max Willens, and Yory Wurmser.

The Daily: Are we back to traveling again, gamifying shopping, and brands that want to text us

Audio
Jul 25, 2023

On today's episode, we discuss whether the summer travel boom will last, how the economic climate is influencing how people think about vacations, and the changes in how people choose where they go on vacation. "In Other News," we discuss whether folks want gamified shopping experiences and how brands should—and shouldn't—text you. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.

The Power of Generative AI in the Buyer’s Journey

The Power of Generative AI in the Buyer’s Journey

Report
Jun 05, 2023

Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.

American Express’s and Discover’s growth moderated in Q1, propped up by travel spend

American Express’s and Discover’s growth moderated in Q1, propped up by travel spend

Article
Apr 21, 2023

But as macro economic headwinds continue, card networks may start cutting into the rewards that are bringing them this spend.

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Millennials, higher earners most likely to belong to travel loyalty or rewards programs

Millennials, higher earners most likely to belong to travel loyalty or rewards programs

Article
Apr 04, 2023

Nearly half of US millennials are members of a travel loyalty or rewards program, the highest among all generations, according to a Morning Consult survey. The higher their income, the more likely US adults are to belong to such a program—more than three-quarters of those earning $100,000 or more hold a membership.

The State of Payment Methods

The State of Payment Methods

Report
Feb 28, 2023

Digital payment methods continue to displace cash and checks in the US payments ecosystem. But after a pandemic-driven crest, growth is moderating amid economic uncertainty, resetting the stakes for share of wallet.

Mastercard anticipates slower revenue growth after lukewarm Q4

Mastercard anticipates slower revenue growth after lukewarm Q4

Article
Jan 27, 2023

The card network’s gross payment volume increased 8% YoY during Q4, but it anticipates a slowdown in revenue growth this quarter.

The Weekly Listen: Has travel finally recovered, supporting LGBT+ causes, and is streaming the future of sports?

Audio
Jan 12, 2023

On today's episode, we discuss whether we're finally back to pre-pandemic travel levels, the most interesting parts of the 2023 Consumer Electronics Show, how best to support LGBT+ causes, if the future of sports is actually streaming, what to make of new state-level data privacy rules, what the best universities in the US are, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti.

Category winners and losers in 2022

Article
Dec 21, 2022

Which categories performed best in 2022—and which struggled? Inflation drove consumers to spend more on essentials like groceries, at the expense of discretionary categories.

Category winners and losers in 2023

Article
Dec 21, 2022

Which categories will perform well in 2023—and which will stumble? Some of this year’s trends will continue into next year, while changing consumer behaviors will drive others’ rise—and possible fall.

US Premium Travel Credit Card Emerging Features Benchmark 2022

US Premium Travel Credit Card Emerging Features Benchmark 2022

Report
Dec 19, 2022

Invigorated travel has reestablished demand for travel credit card perks and benefits. But a recession could reverse gains—requiring premium card issuers to balance travel offerings with everyday utility. This second annual study reveals which of 10 leading premium travel credit cards are best positioned to attract and engage customers, based on their support of 49 emerging features.

US retail sales fell in November as consumers shifted spending from goods to services

US retail sales fell in November as consumers shifted spending from goods to services

Article
Dec 16, 2022

US retail sales fell 0.6% in November: But spending on services like restaurants and travel continues to grow as shoppers prioritize experiences over physical goods.

Q&A with Airbnb: Why the search for new users isn’t about search marketing

Article
Nov 21, 2022

Insider Intelligence spoke with Hiroki Asai, global head of marketing at Airbnb, about recent marketing campaigns addressing inflation’s impact on the travel industry and the brand’s shift away from search and performance-based marketing.

What holiday season travel means for advertisers

What holiday season travel means for advertisers

Article
Oct 20, 2022

About a third of US adults said they will definitely travel this holiday season, and another quarter said it’s likely.

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