After two years of dramatic highs and lows for various industries, digital ad spending growth rates will settle into relatively similar patterns for the 10 industries we track. However, aggregate spending will remain vastly different.

Consumer spending on travel soars in Q2: That’s why companies like Airbnb and American Airlines are far more bullish than retailers about their outlooks for the rest of the year.

For global brands like Airbnb and Volkswagen, building online communities offers a way to strengthen relationships with customers, advance product development, and drive business value.

Market growth for small- and medium-sized businesses (SMBs) has been on the rise for the last few years. But with recession looming, payment service providers (PSPs) need to pivot to helping clients keep their doors open, or else risk losing ground.

Travel tanked in 2020, as the onset of the Covid-19 pandemic shaved US digital travel sales by 50.0%. This is the first year sales will pass what they were in 2019, and the number of digital travel bookers in the US won’t return to what it was in 2019 until 2024.

This year, 120.0 million US adults will book travel via digital channels. While that figure is up 29.7 million from 2020’s pandemic low, it’s 6.2 million fewer digital travel bookers than in 2019.

Online consumer spending in the US was flat in Q1 2022 from the same quarter a year prior, as shoppers pivoted away from their pandemic-driven digital spending habits. While brick-and-mortar saw growth, the increase was just 3%.

The travel industry looks forward to a summer rebound: Will they get it, though?

Rising prices have US adults lowering their costs, and 51% of these cost-cutters are spending less on dining out. Other expenses are in their crosshairs as well: 47% are shelling out less for clothing, toys, travel, and entertainment.

Leisure travel is picking up, but economy clouds outlook: Inflation, continued COVID-19 challenges raise concern about longer-term demand.

Runway gains first mover advantage with direct-to-consumer travel telehealth: It’s replacing expensive and antiquated travel clinics with online $30 pre-trip consultations and medications, disrupting a $12 billion market.

US consumers can’t get enough of luxury retail: While Walmart and Target struggle, LVMH and Burberry benefit as affluent customers ramp up their spending.

Big Tech gets corrected: Tech industry stocks have taken a beating so far in 2022, but given the pandemic’s upheaval, it shouldn’t come as a surprise. Another reincarnation looms.

Tripadvisor used conversational AI technology for a campaign executed on voice assistants like Alexa and Google Assistant with the goal of maintaining engagement during the pandemic, according to Adam Ochman, global head of marketing at Tripadvisor.

Learn about the current recovery of the travel space. "In Other News," we discuss shoppers' inflationary price sensitivity and the unique value propositions of video streaming services. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.

US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.

Marketers saw the potential of location data early and remain major users of it. But applications are expanding beyond marketing.

As they return to the roads, skies, and seas, many travelers are also revisiting how to get the most mileage out of their credit cards.

TikTok could be the savior of the box office and travel counter: Pandemic-challenged industries have embraced the social media app in the hopes of fueling their recovery.