With the coronavirus still looming across the country, 54% of US internet users indicated that feeling safe is the most important factor when booking their next vacation.

Many US adults are standing behind any potential actions airlines and airports plan to take in response to the pandemic, according to May 2020 data from YouGov.

For our new report “Influencer Marketing and the Path to Purchase,” we spoke with a number of social media influencers to find out what brand partnerships look like from their perspective. They shared insights on what creative collaboration looks like, how to engage their followers, and what they do to measure the performance of their content.

As normal life slowly resumes China, consumers are eager to travel again, albeit with reservations. Polls show that some consumers may start trekking as early as this month, but will mainly stay within the country’s borders.

As the coronavirus pandemic persists in the US, marketers are wary about the ads that could appear next to any COVID-19-related content.

Consumers in China, whether buying at retail outlets or street stalls, are using proximity mobile payments—largely supported by QR codes—and reducing their dependency on cash.

Biometric technology may soon give marketers the opportunity to learn more about their customers and deliver personalized messaging. While this could be a potential boon for business, it also has major privacy implications.

Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share.

eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.

Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.

Digital ad spending will total £14.73 billion ($19.64 billion) in the UK in 2019. For such a digitally advanced country, it’s no surprise to see every industry investing in digital channels, leading to an even spread of spend.

Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.

We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.

Loyalty programs are a natural way to collect first-party data, but they suffer from low activity due to consumer dissatisfaction. We examine can be done to deliver rewards to customers and the marketers running the programs.

Guy Cierzan, executive vice president and managing director at ICF Olson, explains how brands can build consumer trust and strengthen their loyalty programs as a result.

eMarketer’s forecast for US digital ad spending through 2019 in 10 industries, including forecasts by format and device.

This is the fourth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries.