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Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target
The Power of Walmart

The Power of Walmart

Report
Nov 21, 2022

This report looks at 12 of Walmart’s most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.

While retailers pulled holiday sales into October, challenges may lie ahead

While retailers pulled holiday sales into October, challenges may lie ahead

Article
Nov 16, 2022

Retail sales rose 1.3% in October: That suggests retailers were successful in pulling the holidays forward. However, Target’s Q3 earnings show what consumers are buying is changing.

What you need to know about retail media in 5 charts

What you need to know about retail media in 5 charts

Article
Nov 09, 2022

Retail media is one of the hottest advertising and retail topics of 2022. Why? For starters, it’s growing—and fast.

Target, Macy’s, and others embrace store-within-a-store concepts

Target, Macy’s, and others embrace store-within-a-store concepts

Article
Oct 31, 2022

The store-within-a-store’ concept gains momentum: The partnerships work well when there’s clear synergy between the brands involved, such as Target and Apple.

Value and superior CX insulate stores from inflation-related Q3 traffic declines

Value and superior CX insulate stores from inflation-related Q3 traffic declines

Article
Oct 19, 2022

Persistent inflation is weighing on foot traffic: Yet many brands continue to see strong growth thanks to their ability to deliver value and a great customer experience.

Amazon’s second Prime Day doesn’t stack up against inflation

Article
Oct 17, 2022

During last week’s Prime Early Access Sale, households spent about 40% less than Amazon’s Prime Day event in July, noted data analysis from Klover.

US Holiday Shopping 2022

US Holiday Shopping 2022

Report
Oct 17, 2022

The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.

Shoppers eagerly await Amazon’s Prime Early Access Sale

Shoppers eagerly await Amazon’s Prime Early Access Sale

Article
Oct 10, 2022

Amazon’s Early Access Sale is primed for success: The event is expected to attract more shoppers—and spending—than ever before, despite competing sales from Target and Walmart.

Walmart leans into convenience in the lead up to the holidays

Article
Sep 26, 2022

Walmart’s holiday messaging focuses on convenience and value: The retailer introduces three new returns options and price rollbacks in key categories.

Spotlight: US Digital Grocery Forecast 2022

Spotlight: US Digital Grocery Forecast 2022

Report
Sep 19, 2022

Inflation will drive sales growth, but consumers are also spending more of their overall grocery dollars online.

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Bipartisan credit card bill feeds merchant-network feud with little tangible result in sight

Bipartisan credit card bill feeds merchant-network feud with little tangible result in sight

Article
Sep 15, 2022

Walmart and Target joined 1,600 merchants rallying around the divisive credit card routing bill—whose prospects aren’t bright.

Retailers face significant inventory challenges heading into the holiday season

Retailers face significant inventory challenges heading into the holiday season

Article
Sep 08, 2022

Retailers struggle to determine which items to keep in stock: With many working to shrink their swollen inventory stockpiles, some are cutting back on their fall and winter orders.

The Digital Shelf for CPG Brands 2022

The Digital Shelf for CPG Brands 2022

Report
Sep 06, 2022

The digital shelf has grown more competitive for CPG brands amid the rise of grocery ecommerce and increasing retail media ad spend.

Will Instacart keep eating up grocery share?

Will Instacart keep eating up grocery share?

Article
Aug 30, 2022

Instacart jumped from 10.2% of US digital grocery sales in 2019 to 21.5% in 2020, taking over share as people pivoted to online grocery deliveries. Walmart has had the highest digital grocery share since 2020, which put it in good shape this past earnings season when consumers cut back on superfluous spending and sought grocery savings.

Second quarter’s retail winners and losers

Article
Aug 26, 2022

Who took home the trophy and who went home with a consolation prize? We asked our Retail Reimagined team to give us the lowdown.

How inflation will affect shoppers this holiday season

How inflation will affect shoppers this holiday season

Article
Aug 19, 2022

Inflation is changing how shoppers will spend this holiday season: With more consumers on the hunt for deals, retailers will have to focus on offering value and convenience across an extended shopping period.

Target’s Q2 profit plunges 90% as it unloads unwanted inventory

Article
Aug 17, 2022

Steep discounting hurt Target’s bottom line in Q2: But the retailer doesn’t expect the short-term hit to hamper its profits for the rest of the year.

Kohl’s expands self-pickup to all stores as it struggles with declining sales

Kohl’s expands self-pickup to all stores as it struggles with declining sales

Article
Aug 12, 2022

Kohl’s makes a move to attract holiday shoppers: The retailer is expanding same-day in-store pickup options to all locations, but the move likely won’t be enough to reverse its slide.

Retail Media Ad Spending Forecast 2022

Retail Media Ad Spending Forecast 2022

Report
Aug 08, 2022

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

Powerful data and analysis on nearly every digital topic.

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