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Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target

The Weekly Listen: Buying items from TV shows, are online ratings broken, and can CNN and sports help Max?

Audio
Sep 15, 2023

On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

CPG Retail Media Networks Perception Benchmark 2023

CPG Retail Media Networks Perception Benchmark 2023

Report
Sep 12, 2023

Here’s how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers—including Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart—according to the attributes they value most.

What to know about today’s grocery shopper in 5 charts

What to know about today’s grocery shopper in 5 charts

Article
Sep 11, 2023

Price matters to everyone, but ease and convenience play an even bigger role in purchase decisions. Plus, retailers should consider revamping their apps to garner more sales and use their target audience to guide in-store and online strategies.

Ulta invests in in-store ecommerce fulfillment

Article
Sep 06, 2023

Ulta expands in-store ecommerce fulfillment to 400 locations: Stores fulfilled nearly 40% of the retailer's digital orders.

Target pivots to a regional distribution network to speed up deliveries

Article
Aug 24, 2023

Target shifts away from a nationwide distribution network: By placing goods closer to customers, the retailer is delivering orders faster and speeding up store replenishment.

Instacart’s delivery business slows as it heads toward its long-awaited IPO

Article
Aug 21, 2023

Instacart’s gross transaction volume grew just 5% in the first half: That’s a troubling number that can’t be glossed over by the company’s 30% revenue growth.

As consumers pull back on discretionary purchases, Macy’s leans into higher-margin private labels

Article
Aug 11, 2023

Macy’s looks to private labels to boost its bottom line: As consumers pull back on discretionary spending, retailers are turning to private labels to differentiate their merchandise and improve margins.

Amazon notched considerable ecommerce gains in Q2 thanks to improvements in fulfillment

Article
Aug 03, 2023

Amazon’s cost-cutting initiatives are beginning to pay off: The company’s North America business returned to profitability in Q2, buoyed by advertising and improvements in fulfillment.

Walmart, Amazon lead the top 10 US retailers by sales

Walmart, Amazon lead the top 10 US retailers by sales

Article
Jul 24, 2023

Walmart was the biggest US retailer by US sales in 2022 with nearly $500 billion in sales, more than double the size of runner-up Amazon, according to the National Retail Federation.

Costco’s supersized store offers a glimpse of how it aims to marry online and offline retail

Article
Jul 21, 2023

Costco wants to build a store 65% larger than its typical warehouse: The Fresno, California, facility would combine ecommerce and traditional retail under one roof.

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5 things to know about Prime Day shoppers

Article
Jul 17, 2023

Consumers of all ages and income levels shopped Amazon Prime Day this year. Shoppers spent more this year compared with 2022, and despite a tough economic climate, Prime Day shoppers didn’t price compare as much as expected.

Amazon reaps rewards as shoppers use Prime Day to stock up on essentials

Article
Jul 13, 2023

Amazon had another record Prime Day: While shoppers spent enthusiastically, their price consciousness was on full display as BNPL usage, comparison shopping increased.

Amazon Prime Day’s solid start shows shoppers can’t resist a good deal

Amazon Prime Day’s solid start shows shoppers can’t resist a good deal

Article
Jul 11, 2023

Amazon Prime Day is off to a good start: Average order size so far is up over 7.7% compared with 2022; we expect total sales to top $8 billion.

Gen Z's growing buying power pushes companies to innovate

Gen Z's growing buying power pushes companies to innovate

Article
Jul 07, 2023

Gen Z’s buying power is rapidly growing: Food and beverage companies looking to cater to the demo’s unique tastes can’t do so without incurring some risks, however.

How Amazon Prime Day and other July sales events will drive in-store sales, from Target, Walmart, and Best Buy

Article
Jul 07, 2023

Deep discounts may drive consumers previously holding back on big-ticket or discretionary purchases to splurge, while parents will keep an eye out for back-to-school deals. Walmart, Target, and Best Buy may see Prime Day-driven boosts in physical store traffic.

What Amazon Prime Day’s growth means for retail media

Article
Jul 07, 2023

With the anticipated growth of Prime Day sales, retail media spending will balloon as Amazon retailers invest in marketplace ads to capture more attention during the event.

Consumer electronics make a comeback and other Prime Day predictions

Article
Jul 05, 2023

Computer and consumer electronics purchased during the pandemic are due for an upgrade, which is good news for Amazon and retail as a whole. But besides that possible bright spot, this year’s Prime Day event will likely be “unremarkable” as other retailers steal Amazon’s spotlight.

US retail sales will grow 2.9% this year

Article
Jun 30, 2023

US retail sales are falling back to Earth: After years of massive growth rates, we expect US retail sales to increase 2.9% this year.

3 ways retailers like Walmart, Target, and Costco use private label to keep costs down, build brand loyalty

Article
Jun 13, 2023

Private label products give retailers more control over sourcing, manufacturing, and pricing, which they can use to offer items for lower costs, encouraging consumers to try new products, leading to lifelong brand ambassadors who will swear by your brand. Here’s how Target, Walmart, and Costco are labeling up.

US Alcohol Ecommerce Forecast 2023

US Alcohol Ecommerce Forecast 2023

Report
Jun 09, 2023

Evolving consumer behavior and easing regulations are opening new pathways for long-term growth.

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