ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Sep 26, 2025

Shoppers turn to AI first for research

Article |
 Sep 26, 2025

What marketers want from Advertising Week New York

Article |
 Sep 26, 2025

Younger consumers’ poor financial confidence is an opportunity for life insurers

Article |
 Sep 26, 2025

The homeowners insurance crisis shows no signs of easing

Article |
 Sep 26, 2025

With major milestones delayed, how can insurers get young adults to buy life insurance?

Article |
 Sep 26, 2025

FIs must evolve youth banking beyond accounts

Article |
 Sep 26, 2025

Local FIs see the stablecoin writing on the wall

Article |
 Sep 26, 2025

Trump’s planned 100% pharma tariff spares companies investing in US manufacturing

Article |
 Sep 26, 2025

Target debuts ‘first of its kind’ self-checkout to make shopping experience more inclusive

Article |
 Sep 26, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

US Alcohol Ecommerce Forecast 2023

Evolving Consumer Behavior Shows Potential for Long-Term Growth

Report by Blake Droesch  |  Jun 9, 2023
Download
Report
Share
Table of Contents
Report Snapshot
The pandemic accelerated online food and beverage growth, but alcohol was an outlier.
Prolific growth in online grocery sales indicates long-term potential for online alcohol sales.
Despite room for expansion, online alcohol delivery will never be essential like online grocery.
Regulations around alcohol shipments and delivery are beginning to ease, and business models are evolving.
Subscriptions are unlikely to drive serious growth.
How should retailers and brands approach alcohol ecommerce?
Sources
Media Gallery
About This Report
Evolving consumer behavior and easing regulations are opening new pathways for long-term growth.
Topics
Ecommerce Sales
Food & Beverage
United States
Table of Contents
Report Snapshot
The pandemic accelerated online food and beverage growth, but alcohol was an outlier.
Prolific growth in online grocery sales indicates long-term potential for online alcohol sales.
Despite room for expansion, online alcohol delivery will never be essential like online grocery.
Regulations around alcohol shipments and delivery are beginning to ease, and business models are evolving.
Subscriptions are unlikely to drive serious growth.
How should retailers and brands approach alcohol ecommerce?
Sources
Media Gallery

Report Snapshot

Alcohol is one of the least popular food and beverage items consumers purchase online. But there’s a strong case for long-term growth as regulations ease and consumer behavior around digital grocery continues to evolve.

Key Question: What percentage of alcohol sales will occur online in the next five years?

US Alcohol Off-Premises Retail Ecommerce Sales, 2020-2027 (billions, % change, and % of category retail sales)
E-Mail ChartDownload

KEY STAT: Ecommerce will account for just 5.0% of off-premises alcohol sales in 2027, but larger food and beverage trends suggest a higher ceiling for digital growth.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

2charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. The pandemic accelerated online food and beverage growth, but alcohol was an outlier.
  3. Prolific growth in online grocery sales indicates long-term potential for online alcohol sales.
  1. Despite room for expansion, online alcohol delivery will never be essential like online grocery.
  2. Regulations around alcohol shipments and delivery are beginning to ease, and business models are evolving.
  3. Subscriptions are unlikely to drive serious growth.
  1. How should retailers and brands approach alcohol ecommerce?
  2. Sources
  3. Media Gallery

Charts in This Report

US Alcohol Off-Premises Retail Ecommerce Sales, 2020-2027 (billions, % change, and % of category retail sales)Product Categories US Subscription Buyers Subscribe to, Sep 2022 (% of respondents )

authors

Blake Droesch

Contributors

Whitney Birdsall
Senior Forecasting Analyst
Sky Canaves
Senior Analyst, Retail & Ecommerce
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+