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EMARKETER

US Alcohol Ecommerce Forecast 2023

Evolving Consumer Behavior Shows Potential for Long-Term Growth

Report by Blake Droesch  |  Jun 9, 2023
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Table of Contents
Report Snapshot
The pandemic accelerated online food and beverage growth, but alcohol was an outlier.
Prolific growth in online grocery sales indicates long-term potential for online alcohol sales.
Despite room for expansion, online alcohol delivery will never be essential like online grocery.
Regulations around alcohol shipments and delivery are beginning to ease, and business models are evolving.
Subscriptions are unlikely to drive serious growth.
How should retailers and brands approach alcohol ecommerce?
Sources
Media Gallery
About This Report
Evolving consumer behavior and easing regulations are opening new pathways for long-term growth.
Topics
Ecommerce Sales
Food & Beverage
United States
Table of Contents
Report Snapshot
The pandemic accelerated online food and beverage growth, but alcohol was an outlier.
Prolific growth in online grocery sales indicates long-term potential for online alcohol sales.
Despite room for expansion, online alcohol delivery will never be essential like online grocery.
Regulations around alcohol shipments and delivery are beginning to ease, and business models are evolving.
Subscriptions are unlikely to drive serious growth.
How should retailers and brands approach alcohol ecommerce?
Sources
Media Gallery

Report Snapshot

Alcohol is one of the least popular food and beverage items consumers purchase online. But there’s a strong case for long-term growth as regulations ease and consumer behavior around digital grocery continues to evolve.

Key Question: What percentage of alcohol sales will occur online in the next five years?

US Alcohol Off-Premises Retail Ecommerce Sales, 2020-2027 (billions, % change, and % of category retail sales)
E-Mail ChartDownload

KEY STAT: Ecommerce will account for just 5.0% of off-premises alcohol sales in 2027, but larger food and beverage trends suggest a higher ceiling for digital growth.

authors

Blake Droesch

Contributors

Whitney Birdsall
Senior Forecasting Analyst
Sky Canaves
Senior Analyst, Retail & Ecommerce
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
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