Dedicated GLP-1 shelf space for digestive and pain relief products helped lift Haleon sales 24%, giving health and CPG brands with GLP-1-adjacent items a case to follow.

AI is gaining influence over what consumers discover and consider long before it commands a meaningful share of the digital economy. But existing advantages in reaching consumers, earning trust, and driving transactions still matter.

AI recommendations are reshaping how consumers discover products. In our inaugural report on the food and beverage industry, we track ChatGPT brand visibility in Q3 2026, the sources informing recommendations, and what it takes to stay competitive.

Retail media networks (RMNs) have built out social and creator offerings, but advertisers have not widely adopted them. To attract spend, RMNs must prove that their offer of better targeting and measurement outweighs the added cost and complexity.

Offensive materials cleared internal checks, showing brands need diverse perspectives empowered to halt risky work.

Burlington, Walmart, Target, and Amazon are using tariff money to fund lower prices.

US ecommerce is poised to enter a phase of mature and stable growth, but AI remains a wild card that could significantly alter the trajectory of retail’s online shift.

An offensive Halloween costume threatens to overshadow the retailer's turnaround and further strain shopper trust.

This benchmark covers how ad buyers can calibrate their retail media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

This benchmark covers how ad buyers can calibrate their search ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

Shoppers delayed purchases, compared more, and relied on value to decide what makes the basket.

Q2 results show how the biggest retailers are managing uncertainty and shifts in consumer spending

AI recommendations are reshaping how consumers discover household and cleaning products. In this industry’s inaugural report, we track ChatGPT brand visibility in Q3 2026, the sources informing recommendations, and what it takes to stay competitive.

Q2 results reflect shoppers' positive response to refreshed stores and merchandise, but category performance remains uneven.

TikTok advertising works differently than the platforms it competes with: its impact builds slowly, peaks late, and persists after campaigns end. Combined with TikTok Shop's commerce engine and new event-driven surfaces, the platform rewards advertisers who plan for demand-building rather than instant conversion. This FAQ covers TikTok's ad effectiveness evidence, the ownership-transition trust question, and how to buy the platform well in 2026.

Its focus on backend efficiency could help, but delaying consumer-facing AI may leave room for competitors.

Food and beverage brands can tailor protein benefits to GLP-1 users, athletes, and others with higher protein needs.