Sustainability Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Sustainability
The fashion industry boosts its use of sustainable materials, but greenwashing remains

The fashion industry boosts its use of sustainable materials, but greenwashing remains

Article
Jun 29, 2022

The fashion industry claims to be more sustainable than ever: But governments are cracking down on misleading labels and greenwashing.

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

Article
Jun 21, 2022

Here's what you missed at Cannes so far: the future of advertising, inclusivity, and sustainability are themes that keep coming up.

Inflation may dampen the growth of organic and sustainable products

Inflation may dampen the growth of organic and sustainable products

Article
Jun 17, 2022

Consumers want to buy sustainable products: But inflation is driving them to trade down, which may slow sales of products made from recycled materials as well as organic foods.

5 greentech startups that could chip away at the climate problem

Article
Jun 13, 2022

Startups to watch: Greentech companies are raising millions for diverse sustainability strategies. With no end in sight to climate change, the money will likely keep rolling in.

Shareholders introduce more ESG proposals, but defeat at Amazon could slow momentum

Shareholders introduce more ESG proposals, but defeat at Amazon could slow momentum

Article
May 27, 2022

Investors want retailers to take decisive action on ESG initiatives: But companies like Amazon and McDonald’s are pushing back on shareholder demands.

The Rise of ESG Investing

The Rise of ESG Investing

Report
May 16, 2022

Spiking client demand for ESG-focused investment products will drive AUM growth over the next three years. Yet a lack of quality or public ESG data threatens investment managers’ ability to offer accurate products and might see them run afoul of rising ESG regulatory standards.

As scrutiny of fashion’s environmental impact grows, retailers implement textile traceability programs

As scrutiny of fashion’s environmental impact grows, retailers implement textile traceability programs

Article
May 06, 2022

More brands are turning to textile tracing initiatives to assess environmental impact: But these measures may result in more headaches than actual change.

Q&A: Enabling online customers to try on products with Goodlife Clothing

Article
May 06, 2022

Insider intelligence spoke with Andrew Condispoti, co-CEO of Goodlife Clothing, about the brand.

Brands and retailers look to Earth Day to boost their eco credentials

Brands and retailers look to Earth Day to boost their eco credentials

Article
Apr 20, 2022

Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.

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Lululemon enters the fast-growing online fashion resale market

Lululemon enters the fast-growing online fashion resale market

Article
Apr 15, 2022

The apparel resale market heats up: We expect annual average sales per buyer via online fashion resale marketplaces will more than double between 2021 and 2025.

Stanford researchers get solar panels to produce electricity without sunlight

Article
Apr 11, 2022

Solar energy goes dark, in a brilliant way: Researchers create solar panels that generate electricity at night. It’s part of a sustainability revolution that’s using radiative cooling to boost green energy.

How should media, advertising, and retail strategists think about sustainable technology?

How should media, advertising, and retail strategists think about sustainable technology?

Article
Apr 07, 2022

Tensie Whelan, professor and director at the NYU Stern Center for Sustainable Business, suggests several ways to make a real impact, both financially and environmentally, with sustainability policies.

International Seabed Authority decides future of clean energy and ocean ecosystems

Article
Apr 04, 2022

Mineral arms race dives deep: The future of clean energy and ocean ecosystems hangs in the balance of the UN’s closed-door decision-making on deep-sea mining. Yet there are greener trajectories.

Shein seeks a valuation that’s more than H&M and Zara combined

Shein seeks a valuation that’s more than H&M and Zara combined

Article
Apr 04, 2022

Chinese fast-fashion retailer Shein seeks a $100 billion valuation: That’s more than the combined worth of H&M and Zara, despite Shein selling exclusively online.

Retailers push sustainability efforts to combat greenwashing claims

Retailers push sustainability efforts to combat greenwashing claims

Article
Mar 18, 2022

Consumer trust in eco-friendly claims is wavering: That’s driving large retailers such as Amazon, Target, and Starbucks to find new ways to demonstrate the effectiveness of their efforts.

Spotlight: Sustainable Banking

Spotlight: Sustainable Banking

Report
Feb 10, 2022

Banks face growing pressure from shareholders and customers to take more action on sustainability. While transitioning to a greener business model will be challenging, banks have a plethora of strategies to choose from.

Q&A: Madewell’s push into sustainability

Article
Jan 28, 2022

Insider Intelligence spoke with Liz Hershfied, senior vice president and head of sustainability at Madewell, about how Madewell has repositioned itself to adopt sustainability into the brand’s ethos and the steps other retail companies should take to encourage sustainable shopping behaviors.

Swelling returns force retailers to rethink the shopping experience

Swelling returns force retailers to rethink the shopping experience

Article
Jan 27, 2022

Buyer's remorse intensified in 2021 as ecommerce adoption rose: High return rates are cutting into retailers’ margins and increasing inventory pressure.

Spotlight: US Online Fashion Resale

Spotlight: US Online Fashion Resale

Report
Jan 26, 2022

Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.

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