Sustainability Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Sustainability

How 3 CMOs approach performance and brand marketing

Article
Mar 15, 2023

“Let it be okay to also ask dumb questions, because there aren’t any.” That’s ThredUP CMO Noelle Sadler Delory’s advice for building a marketing team that understands creative, metrics, and its customer holistically. Delory and the CMOs of Marine Layer and Fernish also advocate for breaking down silos between performance and brand marketers so everyone understands the same metrics and speaks the same language.

US Retail Ecommerce Returns 2023

US Retail Ecommerce Returns 2023

Report
Feb 08, 2023

Generous returns policies have encouraged shoppers to buy online, but an unsustainable wave of returned goods is forcing retailers to rethink their strategies.

Luxury resale is on the rise as consumers compromise between cost and comfort

Article
Jan 25, 2023

As consumers balance the cost of necessities with the desire to splurge, secondhand luxury is a sweet spot, giving shoppers a way to treat themselves without breaking the bank. The category, which was valued at €43 billion ($45.21 billion) in 2022, will continue to grow, driven by cost-conscious and sustainability-minded consumers.

Western Europe Trends to Watch for 2023

Western Europe Trends to Watch for 2023

Report
Jan 06, 2023

Across Western Europe, inflation and uncertainty have hit consumers and businesses alike. But some may prosper in these conditions—such as brands using retail media networks and firms advancing sustainability goals.

Higher prices are affecting consumers’ willingness to buy sustainably

Higher prices are affecting consumers’ willingness to buy sustainably

Article
Nov 04, 2022

Consumers say sustainability is important and want to support sustainable brands, but when it comes time to buy, price often trumps other considerations.

Spotlight: Fashion and Sustainability

Spotlight: Fashion and Sustainability

Report
Nov 01, 2022

Amid economic uncertainty, brands and retailers need to reevaluate how they market sustainability to consumers who are more concerned about prices than the environment.

Google Cloud unveiled 4 strategic announcements aimed to unseat rivals

Article
Oct 14, 2022

Google eyes big banks as goldmine for new cloud customers: It showcased partnerships, new tools, and hardware to facilitate its global expansion plans at the fall event this week.

Meta, Google, and startups flock to AI art’s economic potential

Article
Oct 13, 2022

Generative AI’s trillion-dollar wellspring: Tech shows its love for the arts as long as AI’s the artist. It’s an economic bright spot, but brace for ethical and legal controversy.

UK financial institutions don’t have high hopes for 2023 economic growth, but see bright spots in hiring and tech efficiency gains

UK financial institutions don’t have high hopes for 2023 economic growth, but see bright spots in hiring and tech efficiency gains

Article
Oct 10, 2022

The global economic downturn is putting pressure on FIs around the world. In the UK, firms are turning to tech and hiring to weather the storm.

Green banking groups need clarity on how best to deal with climate change

Article
Sep 27, 2022

Two green banking groups are going about cutting carbon emissions in very different ways.

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Ireland’s EirGrid dashes tech giants’ cloud dreams with data center moratorium

Article
Aug 25, 2022

Data center scrutiny rises in Europe: Data centers’ energy intensity and water use are running up against Europe’s energy crisis. Ireland’s data center moratorium puts facilities’ sustainability measures in focus.

Pop-up rankings: Which three retailers can benefit from consumers’ sustainability perceptions

Article
Aug 19, 2022

This week, our Reimagining Retail podcast crew talked about which retailers had the biggest opportunity in terms of sustainability as a follow up to our newly released “US Retail Sustainability Perceptions Benchmark 2022.”

Reimagining Retail: Consumers' sustainability values and susceptibility to greenwashing

Audio
Aug 16, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how consumers take sustainability values into account when choosing a product, why it's hard to figure out if a brand is sustainable, and how susceptible consumers are to greenwashing. Then for "Pop-Up Rankings," we rank the biggest opportunities for retailers surrounding sustainability. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Article
Aug 15, 2022

In December 2021, Insider Intelligence analysts published their top five retail trends for 2022, detailing our predictions for the upcoming year. But 2022 has been anything but predictable. In this Analyst Take, we revisit those trends to find out what’s changed, what’s stayed the same, and how we’re thinking about five of retail's biggest trends amid this era of uncertainty.

Banks are paying big bucks for climate-related and sustainability expertise

Banks are paying big bucks for climate-related and sustainability expertise

Article
Aug 08, 2022

They’re offering generous salaries and impressive titles. But will they actually listen to these experts and change?

US sustainability shoppers prioritize product selection

US sustainability shoppers prioritize product selection

Article
Aug 04, 2022

In our 2022 US Retail Sustainability Perceptions Benchmark report, we analyze the top sustainability features that consumers look for when shopping at general merchandise retailers.

US Retail Sustainability Perceptions Benchmark 2022

US Retail Sustainability Perceptions Benchmark 2022

Report
Aug 02, 2022

Nearly every modern consumer has at least some concern about the environment, but its influence on shopping behavior is far more nuanced.

Latin America Ecommerce Forecast 2022

Latin America Ecommerce Forecast 2022

Report
Jul 29, 2022

This year, Latin America will be the world’s second-fastest-growing region in retail ecommerce sales, after Southeast Asia. Sales will rise by 18.8% to $167.01 billion as mobile propels the region’s ecommerce market to new heights over the course of our forecast period.

CPG brands assailed over misleading sustainability claims

CPG brands assailed over misleading sustainability claims

Article
Jul 19, 2022

Consumers value companies' efforts to go green: CPG makers catch criticism over greenwashing as concerns about climate change rise.

Q&A: Rethinking sustainability with outdoor gear brand Cotopaxi

Article
Jul 14, 2022

Insider Intelligence spoke with Stacey Howe, vice president of ecommerce at Cotopaxi, about running an outdoor gear brand with human sustainability and its approach to retail expansion.

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