Not all assumptions about how Gen Z consumers shop are correct. While it’s true that they’re motivated by sustainability, they’re also limited by their budgets. It may be difficult to earn their loyalty, but they still have brand affinities. Here are four assumptions about Gen Z and whether there’s any truth to them—straight from members of Berns Communications’ Z Suite network of Gen Z consumers.

Sustainability awareness is high in Asia-Pacific, where the majority of consumers are open to spending more on eco-friendly products. How can brands and retailers capitalize on the green opportunity—while also doing good for the environment?

Inflation is on the rise and the competition for consumer dollars is heating up between restaurants and retailers. Here are five insights into how consumers are purchasing their food as prices continue to rise.

There’s a shift toward building meaningful connections at events. Plus, marketers are integrating DEI principles, sustinability into events.

Some 47% of Gen Zers favor brands and companies that support sustainability, according to March 2023 data from ISCS and Big Village. Here’s a closer look at how brands and marketers are focusing on sustainability in 2024.

B2B event marketing is essential and highly engaging, but ROI challenges persist. Marketers should choose the right event format, use technology and AI for better results, and integrate events into broader marketing strategies.

Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.

Consumers care about sustainability, but often aren’t willing to buy environmentally friendly products if they’re deemed lower quality, especially if it costs more. One solution for retailers and consumers is resale, an industry worth $108.64 billion in 2024, per our December 2023 forecast. Not all environmental initiatives have to be at the consumer level, though.

AI dominance in the tech sphere was on parade at CES 2024, pointing to pressure on product developers to integrate the technology. Also in the spotlight: Inclusivity and sustainability as focal points for an industry maturing to meet societal needs, the latest gadgets, and what the show means for marketers.

As the economy improves in 2024, companies will be able to turn their focus toward technological advancements and upcoming regulations.

Consumers have their environmental impact top of mind and it’s informing how they shop. Nearly 70% of consumers seek out brands that follow sustainable business practices, according to research from Amazon Ads.

AI and advances in immersive media, connected cars, and sustainability tech made big splashes in 2023, but their impact may be even bigger in 2024.

Financial institutions will need to jump through some hoops to attract these young adults and build long-term relationships with them.

S banking regulators have introduced several climate-related frameworks, signaling a shifting perspective on banks' role in addressing the climate crisis.

The UK’s resale economy is thriving as shoppers look to save money and live more sustainably. Retailers and brands need to act—or risk losing out.

Banks around the globe are watching closely as new ESG reporting requirements reshape the EU's financial landscape.

The new year is just around the corner, and it’s a great time for retailers to take stock of what worked and what didn’t in 2023 and stay informed on what consumers will expect in 2024.

Olipop uses TikTok and the promise of gut health to capture Gen Z’s attention, while Crocs leans on Gen Z’s sense of nostalgia and cool collaborations. Coach reinvented itself to appeal to a younger generation of fashion consumers who want to express themselves and GU makes its US debut as Uniqlo’s little sister.

The RealReal and thredUP set their sights on premium shoppers: Both companies are targeting bigger spenders to improve margins and achieve profitability by next year.

Retail sales growth is slowing in Western Europe as the economic crisis takes its toll on consumer confidence, but ecommerce sales are bouncing back after last year’s decline.