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EMARKETER

CES 2024

AI, Sustainability, and Inclusivity Saturate the Tech Universe

Report by Jacob Bourne  |  Jan 24, 2024
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Report
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Table of Contents
AI is the new electricity
New devices in the spotlight
Sustainability and inclusivity
The car show
Digital health and AI
Key takeaways
Media Gallery
About This Report
AI dominance in the tech sphere was on parade at CES 2024, pointing to pressure on product developers to integrate the technology. Also in the spotlight: Inclusivity and sustainability as focal points for an industry maturing to meet societal needs, the latest gadgets, and what the show means for marketers.
Topics
Technology
US
Table of Contents
AI is the new electricity
New devices in the spotlight
Sustainability and inclusivity
The car show
Digital health and AI
Key takeaways
Media Gallery

CES 2024 was the usual dizzying array of gadgets and gizmos of every stripe, yet the event was driven by the overarching themes of AI’s ubiquity, sustainable tech as a necessity, and a push for innovation that promotes inclusivity. These aren’t just technical shifts but indicators of new consumer expectations and behaviors. This report tracks the top trends to watch.

Here’s what’s in the full report

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Table of Contents

  1. AI is the new electricity
  2. New devices in the spotlight
  3. Sustainability and inclusivity
  1. The car show
  2. Digital health and AI
  3. Key takeaways
  1. Media Gallery

Charts in This Report

US TV and Connected TV (CTV) Ad Spending, 2023-2027 (billions)Digital Technologies US C-Level Executives* Plan to Leverage to Help Them Reach Their Sustainability Goals, April 2023 (% of respondents)
Total Number of Connected Cars Worldwide, 2022 & 2030 (millions)US Physicians Who Think AI Tools Give Them an Advantage to Care for Patients, Aug 2023 (% of respondents)

authors

Jacob Bourne

Contributors

Jeremy Goldman
Principal Analyst
Gadjo Sevilla
Senior Analyst, Connectivity & Tech
Yoram Wurmser
Principal Analyst
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