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Smartphone Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Smartphone
More than 3 in 5 YouTube video views occur on mobile devices

More than 3 in 5 YouTube video views occur on mobile devices

Article
Sep 08, 2021

Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.

UK Mobile Banking Emerging Features Benchmark 2021

UK Mobile Banking Emerging Features Benchmark 2021

Report
Sep 02, 2021

This third annual study ranks the 10 largest UK banks and building societies by assets according to their mobile banking capabilities and how highly consumers value their offerings. We present detailed benchmarking data on the availability of 41 mobile features, selected based on their propensity to set financial institutions apart.

The top 15 mobile apps for US smartphone app users

The top 15 mobile apps for US smartphone app users

Article
Aug 12, 2021

YouTube’s on top and on the go

Most US smartphone owners won’t hesitate to limit push notifications

Most US smartphone owners won’t hesitate to limit push notifications

Article
Jun 08, 2021

Push notifications push away users

Foldable smartphone shipments are increasing, but don't expect them to take over anytime soon

Foldable smartphone shipments are increasing, but don't expect them to take over anytime soon

Article
May 13, 2021

Foldable smartphone shipments will soar past 18 million

US smartphone penetration continues to climb, while tablet penetration is stagnant

US smartphone penetration continues to climb, while tablet penetration is stagnant

Article
Apr 27, 2021

Smartphone penetration increases while tablets trail

How 5G Will Change Retail

How 5G Will Change Retail

Report
Mar 18, 2021

5G networking services are starting to gain traction with consumers—and the retail industry. This report explores the role of 5G in the retail industry and discusses five applications of 5G wireless networks that can enhance or transform retail.

Voice Assistant and Smart Speaker Users 2020

Voice Assistant and Smart Speaker Users 2020

Report
Nov 16, 2020

This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.

The Majority of Americans’ Mobile Time Spent Takes Place in Apps

Article
Jul 09, 2020

The vast majority of mobile time is browsing online. We estimate that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time spent within apps.

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Internet Users Are Spending More Time on Smartphones and Laptops amid the Pandemic

Internet Users Are Spending More Time on Smartphones and Laptops amid the Pandemic

Article
Jun 29, 2020

As large numbers of people continue to work, study and connect with friends from home, they’re spending more time on portable internet devices.

US Mobile Time Spent 2020

US Mobile Time Spent 2020

Report
Jun 04, 2020

The coronavirus pandemic is changing how people interact, and mobile devices have served as a social and entertainment lifeline as Americans stay at home and practice social distancing measures. This report looks at how US adults are using those devices.

France Digital Video 2019

France Digital Video 2019

Report
Sep 19, 2019

This year, France will have more than 38 million digital video viewers and more than 25 million mobile phone video viewers. Close to four in 10 digital video viewers will watch Netflix in 2019, thanks to a growth rate of more than 33% compared with 2018.

Germany Digital Video 2019

Germany Digital Video 2019

Report
Sep 19, 2019

This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.

Hispanics Used to Be on the Wrong Side of a ‘Digital Divide’—Is This Still True?

Hispanics Used to Be on the Wrong Side of a ‘Digital Divide’—Is This Still True?

Article
Sep 03, 2019

Early in the digital era, Hispanics lagged significantly in internet access, but that’s changed mainly due to smartphone adoption. These days, Hispanics are avid users of social media and digital video—though they do lag behind in having home broadband.

Germany Digital Ad Spending by Industry 2019

Germany Digital Ad Spending by Industry 2019

Report
Jul 25, 2019

Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.

US Voice Assistant Users 2019

US Voice Assistant Users 2019

Report
Jul 15, 2019

This report features our latest forecasts for US voice assistant users, including those who use voice assistants on smartphones and smart speakers. It also provides an analysis of the trends shaping the market.

Germany Ecommerce 2019

Germany Ecommerce 2019

Report
Jun 27, 2019

Total retail sales in Germany will top $927 billion in 2019. Ecommerce will account for an estimated 8.8% of that, or $81.85 billion—but digital sales are rising much faster, at 7.8% this year.

Canada Time Spent with Media 2019

Canada Time Spent with Media 2019

Report
May 30, 2019

As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.

France Time Spent with Media 2019

France Time Spent with Media 2019

Report
May 30, 2019

On average, adults in France will spend more than 10 hours each day with media in 2019. While viewing, listening and reading content digitally continues to displace traditional media, total time spent is reaching a plateau.

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