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Smartphone Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Smartphone

The Daily: 2023 mobile trends—Mobile AR gets anchored, the smartphone smart home controller, and more

Audio
Jan 06, 2023

On today's episode, we discuss why anchoring augmented reality (AR) experiences to exact locations matters, how the smartphone will transform the smart home, why Apple will revise its app commission policies, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.

What’s next for the smartphone market?

Article
Dec 23, 2022

Smartphone consolidation continues: Apple’s iPhone continues to gain share in the high end of the smartphone market while consumers get fewer options for affordable or entry-level 5G devices.

On smartphones, bigger ads mean more attention

On smartphones, bigger ads mean more attention

Article
Oct 27, 2022

Mobile ads that cover 80% of the screen receive 6.6 seconds of attention from the average smartphone user. That’s more than double the attention received by ads with 50% screen cover, and about eight times that of ads covering less than 10% of the screen.

Key products and announcements from the Made by Google 2022 event

Article
Oct 07, 2022

Google goes ambient: New Pixel phones, the first ever Pixel smartwatch, and a future tablet that transforms into a smart display are all touchpoints to Google’s wider IoT and ambient computing aspirations.

5G phone price drops as popularity rises

5G phone price drops as popularity rises

Article
Sep 28, 2022

The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020.

China’s idling economy to slow down global smartphone market

Article
Jun 03, 2022

China’s economic woes squeeze smartphone growth: The largest market and producer of smartphones, rocked by monthslong lockdowns, is holding back global production and sales for the remainder of the year.

Why the number of apps people use is going down while smartphone use goes up

Why the number of apps people use is going down while smartphone use goes up

Article
May 19, 2022

The average number of smartphone apps used in the US will decrease over the next few years, following a pandemic-driven bump in 2020 that did not change the overall trend. This year, users will access an average of 20.4 apps each month, a figure that will drop to 19.7 in 2026.

Shifting patterns mean US adults are spending more time with media on entertainment devices

Article
May 17, 2022

US average time spent with digital will hit 8 hours and 14 minutes per day in 2022 after first crossing the 8-hour mark last year. That 1.9% increase isn't as big as in past pandemic years, but it's still eating up a bigger share of overall time spent with media.

The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and 3D ads

Audio
May 06, 2022

On today's episode, we discuss whether augmented reality (AR) and virtual reality (VR) will rival the smartphone as the next big platform, the impact of 3D advertising, how in-store shopping habits have changed, whether there really is an attention economy slowdown, what to do about inflation, an unpopular opinion about video chats, which way people fold their arms, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of forecasting Oscar Orozco, and analyst Dave Frankland.

There will be 4.55 billion internet users worldwide this year, but growth is slowing

Article
Apr 21, 2022

The internet will have 4.55 billion users worldwide this year, up 2.6% over 2021. This amounts to 57.4% of the general population.

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Stanford researchers get solar panels to produce electricity without sunlight

Article
Apr 11, 2022

Solar energy goes dark, in a brilliant way: Researchers create solar panels that generate electricity at night. It’s part of a sustainability revolution that’s using radiative cooling to boost green energy.

Using location data effectively, what's next for mobile experiences, and Apple impresses again

Using location data effectively, what's next for mobile experiences, and Apple impresses again

Audio
Mar 22, 2022

Learn how companies can use location data effectively and where location data goes from here. "In Other News," we discuss the most impressive part of Apple's earnings and what's next for smartphone experiences. Tune in to the discussion with our analyst Yory Wurmser.

The kids are online: Gen Z is poised to become the most connected generation—for now

Article
Mar 16, 2022

Gen Z is getting older and steadily moving toward becoming the most digitally connected generation. In 2024, US Gen Zers will surpass millennials in regular internet use, and they'll do the same with smartphone penetration in 2026.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

Samsung will beat Apple again as the No. 1 smartphone brand worldwide

Samsung will beat Apple again as the No. 1 smartphone brand worldwide

Article
Dec 22, 2021

In 2022, Samsung is expected to ship 276 million smartphones worldwide, maintaining its lead over Apple, with 243 million.

A privacy-centric future, retaining CTV users, and YouTube's interactive video ads

A privacy-centric future, retaining CTV users, and YouTube's interactive video ads

Audio
Oct 28, 2021

On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.

Global chip shortage will hit the smartphone industry harder than expected

Global chip shortage will hit the smartphone industry harder than expected

Article
Oct 27, 2021

The smartphone industry is feeling the squeeze of the semiconductor shortage.

UK Neobank Emerging Features Benchmark 2021

UK Neobank Emerging Features Benchmark 2021

Report
Oct 14, 2021

Over the past five years, neobanks have advanced on two fronts: user growth and richness of mobile functionality. But they’re still chasing profitability, launching new financial services offerings and reserving some of their most innovative features for paying customers. This second annual study stacks up the top four UK neobanks against one another, scoring their mobile app capabilities based on consumer demand for 48 emerging features.

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