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Smartphone Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Smartphone

Tariffs could dampen electronics spending recovery

Article
Feb 14, 2025

Consumer tech spending expected to reach record $537 billion in 2025—unless tariffs get in the way: The need to replace pandemic-era purchases and interest in AI-powered features will spur demand, assuming prices stay steady.

UK Ecommerce Sales Benchmarks 2025​

UK Ecommerce Sales Benchmarks 2025​

Report
Jan 30, 2025

This deck provides critical data to help retailers benchmark their own ecommerce sales against the wider market.

Payments Trends to Watch in 2025

Payments Trends to Watch in 2025

Report
Dec 10, 2024

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

The Mobile Wallet Payments Opportunity

The Mobile Wallet Payments Opportunity

Report
Nov 15, 2024

US retail sales via mobile wallets are growing much faster than overall sales. To meet this demand, wallet providers must address consumer expectations and solve growth hurdles.

Around the World: The digital lives and lifestyles of everyone in the world: Is “peak media” in sight, who watches the most influencer videos, and more

Audio
Oct 28, 2024

On today's podcast episode, we discuss when we might be approaching the consequential ceiling of “peak media”, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.

AMD and MediaTek challenge Nvidia, Qualcomm with new AI hardware

AMD and MediaTek challenge Nvidia, Qualcomm with new AI hardware

Article
Oct 11, 2024

With AMD and MediaTek entering the market, Nvidia and Qualcomm may face pricing pressure. Affordable AI tech could drive adoption in emerging markets, reshaping global competition.

The State of US Retail Payment Channels

The State of US Retail Payment Channels

Report
May 17, 2024

In the last of five reports in our “Payments Ecosystem” collection, we look at what’s influencing retail sales growth across in-store, online, and social commerce channels—and what it means for payment providers.

The Weekly Listen: Is Apple too big, can Aldi be the next Walmart, and is drone delivery about to get real?

Audio
Mar 29, 2024

On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

5 charts showing the potential of text message (SMS) marketing

5 charts showing the potential of text message (SMS) marketing

Article
Jan 23, 2024

Nearly 4 in 5 people in the US own a smartphone, per our March 2023 forecast. US adults check their phones an average of 114 times each day, and usually do so within the first 10 minutes of waking, per a Reviews.org study.

The Daily: The Great BtN Take Off—2024 tech trends, AI smartphones, immersive media, and GenAI's misinformation

Audio
Jan 08, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 tech trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how on-device AI features will boost flagging PC and smartphone sales, what happens when GenAI makes content less trustworthy, and how immersive media will take a qualitative leap. Tune in to the discussion with our analysts Jacob Bourne, Gadjo Sevilla, and Yory Wurmser.

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Payments Trends to Watch in 2024

Payments Trends to Watch in 2024

Report
Jan 05, 2024

Fintechs, banks, and the government will reshuffle the payments deck in 2024. New features and competition will redefine the digital wallet user experience, and FedNow will pivot payment flows in new directions.

Credit Card Marketing 2023

Credit Card Marketing 2023

Report
Dec 19, 2023

To overcome account opening headwinds, credit card marketers can explore credit card subscriptions, net worth data collection, and wallet-first cardholder experiences.

The role of mobile apps in retail media

Article
Nov 27, 2023

Mobile apps are vital for commerce. In fact, among US smartphone users, 65.8% will use retail apps in 2024, putting the category behind only maps/navigation apps (72.8%) and weather apps (71.1%) in terms of adoption, according to our July 2023 forecasts.

The Weekly Listen: Can an AI pin replace the smartphone, shopping Amazon on Instagram, and the next big social app

Audio
Nov 21, 2023

On today's podcast episode, we discuss whether Humane's new AI pin is about to become as ubiquitous as the smartphone, just how much ground brick-and-mortar retail will give to online shopping, the next big social media app, if folks will start shopping on Amazon right from their Facebook and Instagram feeds, how news consumption on social media is changing, which airlines carry the most passengers, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Max Willens and Yory Wurmser.

Digital Video Viewers, Argentina

CollectionSnapshot
Sep 20, 2023

In-App Monetization, US

CollectionSnapshot
Jul 25, 2023
Proximity mobile payment user growth is entering a more mature phase as the technology finally mainstreams

Proximity mobile payment user growth is entering a more mature phase as the technology finally mainstreams

Article
Jun 07, 2023

As the mobile wallet ecosystem matures, US proximity mobile payment engagement gains are lapping user growth.

Study: Email, phone calls, and apps like Slack are vulnerable to ransomware

Study: Email, phone calls, and apps like Slack are vulnerable to ransomware

Article
Mar 22, 2023

Recent attacks plaguing US companies have become increasingly aggressive, with hackers using phone calls, emails, and other methods. The FBI might have answers.

Smartphone Users, Argentina

CollectionSnapshot
Mar 14, 2023

Google’s search dominance could eclipse Microsoft’s head start on AI

Article
Feb 09, 2023

The Information Age 2.0 is upon us: Google’s latest product updates illustrate the movement to embed AI into our information sources. The changes will strain computation and energy resources.

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