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EMARKETER

US smartphone penetration continues to climb, while tablet penetration is stagnant

Article by Sara Lebow  |  Apr 27, 2021
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US smartphone penetration continues to climb, while tablet penetration is stagnant
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Smartphone Users
Tablet Users
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In 2021, over half of US teens and adults will own tablets, a figure that has stagnated in recent years. US smartphone penetration, on the other hand, has continued to rise, and will reach 88% this year.

US Smartphone vs. Tablet User Penetration, 2011-2021 (% of population)
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