After the Ai Pin flop, Humane shifts gears, marketing its AI-powered assistant CosmOS for devices like cars and smart homes, but competition is fierce.

Skipping its usual fall roll-out event, Apple will announce M4 devices and AI betas. It may be aiming to align launches with feature readiness.

Over a quarter (26%) of US adults currently or plan to use AI-powered voice assistants on their smartphones, the most popular AI feature among adults, according to a September 2024 survey from YouGov. However, even more (45%) don’t use or plan to use any AI-powered smartphone features at all.

While details are minimal, the duo’s vision could challenge how we interact with AI in a smartphone-driven world.

The absence of Apple Intelligence at launch and limited language support may hinder consumer interest and slow early adoption.

Voice assistant adoption continues to grow, but the pace has slowed. Gen Z and seniors are key growth drivers, while smartphones and smart speakers remain central to the ecosystem as innovation and fresh competition shake up the sector.

Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

The US audience for voice assistants is nearing a milestone: 150 million users. Read on for figures from our latest forecast, including how many people are using smart speakers and how they use them.

The share of worldwide video entertainment smart home device shipments will decrease between 2022 and 2026 as the number of smart security device and smart lighting device shipments grow.

Google Assistant is the most popular voice assistant in the US, followed by Apple’s Siri and Amazon’s Alexa, per our estimates. Come 2024, 88.8 million people will use Google Assistant, 84.2 million will use Siri, and 75.6 million will use Alexa.

Voice assistant and smart speaker users are still increasing, but growth for brands will increasingly come from engaging existing users. Voice assistants are still very much in the process of transforming how users interact with and across devices.

The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.

Hey, Siri, show voice assistant user stats

Though several of the largest smart speaker developers—including Amazon, Google, and Apple—and other retailers hope to entice more shopping and buying via voice, consumers are not nearly as enthusiastic. As a result, we have downgraded our forecasts for smart speaker shoppers and buyers from previous years.

This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.

Connected vehicles are changing how people think about mobility. They also have important implications for marketers, who are experimenting with ways to tap the data they produce to engage consumers and drive new revenues.

More than eight in 10 consumers search for information online, and most of them conduct this activity on mobile devices as well as PCs. Many also now use even newer channels like visual and voice.

As the use of smart-home technology increases, brands are experimenting with ways to use these connected IoT devices and systems—and the massive amounts of data that flows from them—in their marketing activities.

In just a few short years, Siri, Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly. Voice-control technology has officially moved out the early-adopter phase and into the mainstream.