This report features our latest forecasts for US voice assistant users, including those who use voice assistants on smartphones and smart speakers. It also provides an analysis of the trends shaping the market.

Monthly purchases made via smart speakers rose by 5.4% year over year in the US, per January 2019 data from voice tech companies Voicebot and Voicify. However, those who shopped using voice accounted for less than one-fifth of smart speaker users.

In the latest episode of "Behind the Numbers," eMarketer forecasters Martin Utreras and Jaimie Chung break down their estimates for smart speaker users around the world. Which countries have the most users? Who uses them the most in the US?

As new voice tech has emerged, functions normally embedded in phones have begun shifting to smart headphones, aka hearables.

This report includes our forecast for smart speaker users in Canada, China, France, Germany, the UK and the US, along with a focus on adoption trends for Amazon and Google.

In the latest episode of "Behind the Numbers," analyst Victoria Petrock explains why voice-activated technology is poised to change the healthcare industry. How do consumers feel about the technology? And how is the industry currently putting it to use?

Voice-activated technology is in the early stages of development, but it has the potential to change the way healthcare brands, providers and patients interact—eventually making the healthcare system more efficient and effective.

Younger Gen Xers and older millennials behave similarly when it comes to smart speakers. Like millennials, Gen Xers are also early adopters of the technology, though at a slightly lower level.

Nearly three in 10 US voice assistant users ask their device to find neighborhood shops, restaurants and businesses, according to a Chatmeter survey.

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.

Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.

This report analyzes our latest forecast for US voice assistant and smart speaker users, with a special focus on the growing rivalry between Amazon and Google.