Email’s reliability is no longer enough to offset rising consumer expectations. AI accelerates production and enhances relevance, while engagement, trust, and tougher inbox rules push marketers to rethink how they will use the channel in 2026.

Google is launching a new Gmail feature called Manage Subscriptions, giving users a streamlined way to bulk unsubscribe from newsletters and promotional emails. The tool—rolling out across web, Android, and iOS—centralizes subscription management and ranks senders by frequency, making high-volume emailers easier to flag. With fewer barriers to opt-out, brands risk higher unsubscribe rates if they rely on one-size-fits-all content. Gmail's update reflects a broader trend toward more curated inboxes and less tolerance for irrelevant messaging. Marketers now face heightened pressure to improve targeting, pacing, and value—or risk being silently purged by users looking to clean house fast.

The news: Cannes Lions 2025 is highlighting how retail media is moving beyond performance marketing into broader applications across brand storytelling, in-store influence, and customer experience. Executives like Victoria Usher and Jim Kane are calling attention to how brands now activate retail data for segmentation, planning, and innovation across media touchpoints including CTV and search. Our take: This shift reflects growing demand for privacy-safe, first-party data solutions amid signal loss and rising complexity. Cannes will underscore retail media’s potential to support creativity and full-funnel integration. The future isn’t just attribution—it’s about making retail platforms vital to brand equity and long-term engagement.

Connected TV (CTV) is booming in households and becoming significantly more important for advertisers.

The top B2B marketing trends in 2025 include AI-driven insights, first-party data strategies, and balancing automation with authenticity. In this report, marketers and agencies can learn how to embrace these evolving strategies in order to boost engagement, trust, and ROI.

GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.

The end of third-party cookies signals a new era for audience targeting, pushing marketers to reimagine segmentation strategies from the ground up. Learn how industry leaders are adapting, using insights based on behavior, preferences, and interactions to forge deeper connections with consumers.

Marketers have a habit of using “identity” to lump the ideas of identity and audiences together. While there is a connection between the two, they are far from the same thing.

US insurance digital ad spending growth will slow even further this year, lagging all other financial service sectors. Instead, insurers will focus squarely on maximizing their digital dollars.

A difficult market environment is reshaping insurers’ priorities. Insurers that focus on improving customer lifetime value and meeting evolving consumer expectations can turn challenges into opportunities.

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

Digital media revolutionized advertisers’ targeting capabilities. But regulatory and commercial updates are changing how advertisers can find and reach audiences in digital media. Read on to understand how the ecosystem is dealing with ad targeting trends in 2021.

The email inbox is valuable territory for marketers looking to guide consumers through the purchase journey.

While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, where 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.

Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concerns over fairness mean companies need to make scores transparent to consumers.

This report will cover eight key pivots B2B companies made during the coronavirus pandemic and explore lessons learned and considerations moving forward.

Most companies prioritize customer experience efforts, but few have mastered them. This report looks at ongoing customer experience challenges and highlights success with select elements.

Marketers want to create data-driven experiences for two big reasons: They believe customers want them, and there's a growing need to justify investments based on results.

This report series explores how companies are building a data-driven, 360-degree customer view to support relevant customer experiences across every touchpoint.

Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.