US insurance digital ad spending growth fell off a cliff in 2022 and will rise even slower in 2023, as insurers prioritize profitability in a challenging cost environment. To maximize squeezed budgets, they should focus on key segments and platforms including younger audiences and social media.

Key Question: How is insurance digital ad spending evolving through 2025, and what does it mean for insurance marketers?

KEY STAT: US insurance digital ad spending is facing another year of low-single-digit growth amid a difficult economic environment. But we expect a 2024 rebound as inflation and supply chain bottlenecks ease.