We spoke with Brian Wright, social media listening and intelligence leader at Wells Fargo, about strategy, technology and measuring ROI.

Today’s brands must consistently deliver tailored, meaningful and relevant communications to customers and prospects alike, but it’s challenging. Find out how eBay used optimized marketing language to increase brand engagement and loyalty.

As the pandemic continues to alter consumer behavior, some brands and retailers are shifting influencer marketing initiatives to highlight products and services that are now in demand. Influencer agencies and platforms are seeing more interest from industries that were not investing heavily in influencer marketing previously, and some marketers are taking a more performance-based approach to working with creators.

With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.

Measuring influencer attribution is already an issue for marketers, and the recent privacy updates on browsers like Apple’s Safari and Google Chrome aren’t going to make things easier.

In this Tech Talk Tuesday webinar, we discuss the strategy and capabilities that companies use to realize significant and sustainable ROI growth from personalization. You’ll learn how to lay the foundation for personalization, maximize opportunity and accelerate growth with AI to set your brand apart from competitors.

Mobile apps are eating the world, and marketers need to get on board. This report provides an overview of paid and organic app user acquisition strategies, as well as some problems related to attribution and ad fraud.