Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Agentic ad buying has moved from niche topic to top-tier anxiety for media planners
Article |
Mar 27, 2026
Visa boosts subscription management services for issuers
Article |
Mar 27, 2026
How Behr Paint hired creators to take customer service calls
Article |
Mar 27, 2026
Better and Coinbase partner on crypto-backed down-payment loans
Article |
Mar 27, 2026
Schwab goes after Gen Z with brokerage accounts for teens
Article |
Mar 27, 2026
Agentic shopping, outcome-driven AI, and creator commerce: Takeaways from Shoptalk 2026
Article |
Mar 27, 2026
Brands move beyond ROAS as measurement gaps widen in commerce media
Article |
Mar 27, 2026
63% of doctors use AI, but adoption drops with age
Article |
Mar 27, 2026
OpenAI’s ChatGPT ads hit $100 million in annualized revenues, but doubts remain
Article |
Mar 27, 2026
Action targets 100 US stores by 2030, but the discount market is already crowded
Article |
Mar 27, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →B2B Sales and Marketing Alignment
How to Overcome Communication, Data, and Technology Challenges
Download
Table of Contents
Executive Summary
Strong relationships start with C-suite alignment.
Here’s how to bridge the relationship gap with sales.
Both teams must understand today’s buyer.
Alignment on content is key across the entire buyer journey.
Good data—supported by the right tech—is at the heart of alignment.
Measurement and attribution are critical for success.
How can sales and marketing teams achieve alignment?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
B2B marketers must be aligned with sales to drive revenue and business growth. This might seem a herculean task, but there are ways leaders can surmount relationship, communication, and data challenges and successfully align on shifts in B2B buying.
Table of Contents
Executive Summary
Strong relationships start with C-suite alignment.
Here’s how to bridge the relationship gap with sales.
Both teams must understand today’s buyer.
Alignment on content is key across the entire buyer journey.
Good data—supported by the right tech—is at the heart of alignment.
Measurement and attribution are critical for success.
How can sales and marketing teams achieve alignment?
Insider Intelligence Interviews
Sources
Media Gallery
Executive Summary
Misalignment between B2B marketing and sales is all too common, and notoriously difficult to resolve. But there are ways marketing leaders and their teams can prioritize issues for better, more productive relationships with sales.
Key Question: What are the steps marketing leaders can take to improve alignment with sales?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: A July 2022 survey from Activate found that 35% of B2B tech marketers and decision-makers in North America believed steady communication and lead generation can help their relationship with sales.
Download
Table of Contents
Executive Summary
Strong relationships start with C-suite alignment.
Here’s how to bridge the relationship gap with sales.
Both teams must understand today’s buyer.
Alignment on content is key across the entire buyer journey.
Good data—supported by the right tech—is at the heart of alignment.
Measurement and attribution are critical for success.
How can sales and marketing teams achieve alignment?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
B2B marketers must be aligned with sales to drive revenue and business growth. This might seem a herculean task, but there are ways leaders can surmount relationship, communication, and data challenges and successfully align on shifts in B2B buying.
Table of Contents
Executive Summary
Strong relationships start with C-suite alignment.
Here’s how to bridge the relationship gap with sales.
Both teams must understand today’s buyer.
Alignment on content is key across the entire buyer journey.
Good data—supported by the right tech—is at the heart of alignment.
Measurement and attribution are critical for success.
How can sales and marketing teams achieve alignment?
Insider Intelligence Interviews
Sources
Media Gallery
authors
Kelsey Voss
Contributors
- Jennifer Merritt
- Vice President, Content
- Tracy Tang
- Senior Researcher
- Debra Aho Williamson
- Principal Analyst
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.