As retail media networks use different attribution models, it’s becoming harder for advertisers to compare performance across platforms. Incrementality offers a clearer view of which investments are truly driving growth.

Half of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.

LinkedIn tops B2B campaign results, posting 121% ROAS—outpacing Google and Meta and capturing 41% of paid social budgets.

Criteo bets on ChatGPT commerce in a pitch deck as its new ad pilot promises fast setup and measurable AI traffic.

Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.

OpenAI is adding Criteo to its US ad pilot, seeking credibility and demand despite steep CPMs and thin proof.

Non-controversial stars, authentic fits, and humor, not fame alone, boost Super Bowl ad results.

57% of ad buyers will prioritize creator ads in 2026—but success will be driven by repeat partnerships with genuine brand advocates.

Digital keeps growing, but differently; slower growth rates signal market maturity, forcing marketers to prioritize mix, performance, and flexibility.

Gmail is getting its own agentic AI, signaling that email marketing could undergo a major shift if users bite on the feature.

AI search advertising is growing, but lingering problems mean overindexing risks wasted spend before ad formats mature.

Roku and iSpot integration marks tighter CTV attribution loop: iSpot’s product aims to lessen intermediaries between ad spending and performance data.

Email’s reliability is no longer enough to offset rising consumer expectations. AI accelerates production and enhances relevance, while engagement, trust, and tougher inbox rules push marketers to rethink how they will use the channel in 2026.

46% of worldwide marketing decision-makers say reaching their target audience is the biggest challenge when advertising on social media, according to a March survey from DoubleVerify and Sapio Research.

Universal Ads announced Thursday an expansion of its Universal Audience Network in partnership with third-party publishers, including Samsung Ads, Cox Media, Philo, Vevo, and Telly. New partnerships enable marketers to scale campaigns with simplicity as Universal Audience Network maintains an over 90% household reach across premium video. Universal Ads is tackling one of streaming’s biggest pain points—fragmentation—by consolidating access to the streaming and connected TV (CTV) ecosystem.

LinkedIn released a report on the trends shaping small businesses in 2026, proving that technology, trust, and relationship building will be the pillars of success for small businesses in the years ahead. Despite the unique roadblocks small businesses face amid current macroeconomic conditions, success is possible for those who stay on top of emerging technologies, invest in their digital presence, and build professional relationships.

Google has officially begun showing ads in its AI Mode search engine after announcing a rollout earlier this year. Google’s early testing of ads in AI Mode suggests that AI-driven search placements are beginning to take shape and may ultimately unlock new revenue potential. But with performance still unproven, advertisers should track developments closely while resisting the urge to invest heavily before the format demonstrates clear value.

The IAB’s 2025 Creator Economy report shows creator marketing has become a full-fledged media channel—one projected to reach $37.1 billion in spend next year, growing 26% YoY and outpacing the broader ad market by a factor of four. Nearly half of advertisers now call creators a must-buy, yet workflows remain fragmented across budgets, discovery tools, and measurement systems. With AI accelerating both production and complexity, the report lays out the emerging mandate: treat creator marketing as its own discipline with centralized budgets, standardized vetting, unified measurement, and formal AI governance. For marketers, real performance now requires real structure.

Q3 was a record-breaking quarter for the three largest ad platforms, but heavy spending on AI is compressing margins and raising questions about how the technology will impact the future of digital advertising.