B2B marketing leaders have lost their focus on the benefits of email marketing. Email is a key distribution channel, and investments will allow relevant messages with high engagement rates and ROI to be delivered efficiently and effectively.

On today's episode, we discuss whether the age of social media is ending, if fewer ads equal greater ROI, more streaming platforms testing the sports waters, how newsletters are making money, whether the Cyber Five have lost their luster, an explanation of Twitter's advertising exodus, how long humans can live for now (and in the future), and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.

Thirty-five percent of CMOs today want to expand their relationships across the C-suite. This is just one of their priorities over the next 12 months.

Brand marketers worldwide are most confident in their ability to measure return on investment (ROI) in social media marketing—64% are either extremely or very confident in this. Video online and mobile was the No. 2 most effective platform for measuring ROI (59%), while search and display tied for No. 3 (54%).

Marketers saw the potential of location data early and remain major users of it. But applications are expanding beyond marketing.

Insights and Tips From 8,200 Marketers Succeeding From Anywhere

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

No other channel can match the power of email marketing when it comes to return on investment (ROI), according to research from Litmus.

Spelling out the value of virtual care: The AMA released a framework to measure the value of virtual care—this could help health systems get a clearer idea of the return on their telehealth investments, but they still have patient and provider woes to deal with to reap its full ROI.

It’s now easier to reach a considerably wider audience thanks to virtual events. But to garner a strong ROI, event sponsors need to be proactive in generating leads and solid data.

Advertisers have never been under more pressure to prove ROI. Bob Ivins, chief strategy officer at cross-platform TV measurement firm TVSquared, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the remaining deficits in linear TV ad measurement, why it's important to standardize metrics and definitions across traditional and digital TV and video, and why advertisers need to pay attention to the right metrics for their campaign objective.

Experimenting with advertising channels can yield up to 3% better advertising performance, research shows.

In this Meet the Analyst Webinar, eMarketer’s principal analyst Jeremy Goldman breaks down the areas that are worth the investment, and how to effectively quantify your ROI.

eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.

One thing marketers are thankful for in 2020 is that it’s almost over. Marketers did not have much of a chance to proactively take a thorough look at their email marketing programs to see what’s working and what isn’t—a critical miss, considering many marketers cite it as the channel offering the best ROI.

Having a strong understanding of an email program’s return on investment (ROI) remains a competitive advantage. It might be surprising that given how great an ROI email can provide, many brands don’t actually have a good handle on how to measure its success or lack thereof.

We spoke with Brian Wright, social media listening and intelligence leader at Wells Fargo, about strategy, technology and measuring ROI.

Today’s brands must consistently deliver tailored, meaningful and relevant communications to customers and prospects alike, but it’s challenging. Find out how eBay used optimized marketing language to increase brand engagement and loyalty.

As the pandemic continues to alter consumer behavior, some brands and retailers are shifting influencer marketing initiatives to highlight products and services that are now in demand. Influencer agencies and platforms are seeing more interest from industries that were not investing heavily in influencer marketing previously, and some marketers are taking a more performance-based approach to working with creators.

With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.