Retailers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retailers

4 emerging solutions to help standardize retail media

Article
Aug 14, 2023

A lack of standardization across platforms was cited as US marketers’ No. 1 challenge with retail media networks (RMNs) as of last summer, according to the Association of National Advertisers.

The Daily: Has Amazon officially reversed course, retailer site searches, and watching ads to save money

Audio
Aug 10, 2023

On today's episode, we discuss whether Amazon can keep expenses down while also keeping customers happy, where the company will place its bets on grocery, and how its advertising arm has performed of late. "In Other News," we talk about why most retailers site searches aren't working and how many streaming viewers will watch ads to save a few bucks. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

Reimagining Retail: Prime Day campaigns that stole the show and new flavors of Prime Day we expect to see in the future

Audio
Jul 19, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss data, campaigns, and non-Amazon retailers that captured our attention during this year's Amazon Prime Day. Then for "Red-Hot Retail," our analysts give us some spicy predictions about what changes to Prime Day we may see in the future. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and vice president and analyst Andrew Lipsman.

Reimagining Retail: Why beauty's doing so well and brand strategies to learn from

Audio
Jul 12, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why beauty is doing so much better than the rest of retail, how we've seen the "lipstick effect" play out, and how beauty shopping habits are changing. Then, for "Pop-Up Rankings," we rank our top four beauty brand marketing strategies other retailers can learn from. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

How AI transforms the customer journey at each stage

Article
Jul 06, 2023

Investments in generative AI have had favorable results, with two-thirds of marketers reporting a positive ROI—43% said they received a twofold ROI and 22% received threefold ROI, per a May 2023 survey by Botco.ai. Here’s a breakdown of how generative AI can help brands and retailers connect with customers throughout their buying journeys.

Reimagining Retail: When big brands go out of business—Who's innovating to avoid this and who's at risk

Audio
Jul 05, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss big brands going out of business: what happens to the brand, the opportunity for competitors, and whether a brand’s bankruptcy can change consumer behaviors surrounding life milestones. Then, for "Pop-Up Rankings," we rank retailers or brands that are innovating really well and brands that are at risk. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Carina Perkins.

Reimagining Retail: Digital marketplaces—Advantages, competition, and how they will evolve

Audio
Jun 27, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the sizes of different digital marketplaces, what their unique selling points are, and why smaller retailers are building out their own. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of digital marketplaces. Join our analyst Sara Lebow as she hosts forecasting analyst Whitney Birdsall and analyst Sky Canaves.

Retailers Deliver Healthcare

Retailers Deliver Healthcare

Report
Jun 02, 2023

Retailers are bolstering their healthcare services by spending billions on provider groups and platforms. Retail health players and traditional providers will need to differentiate their offerings to stay on top of the competition.

3 ways retailers are using ChatGPT and generative AI

Article
May 04, 2023

Generative AI is the topic of the moment, and the dollars are following: Spending on AI-centric systems worldwide will jump to $154 billion this year from $121 billion last year, according to the International Data Corporation. If you’re not already using the tech, it’s time to get startedHere’s how retailers are using the AI.

Where will generative AI have the biggest impact in retail?

Article
Feb 24, 2023

Generative AI is set to have far-reaching implications for the $5.920 trillion global ecommerce sector. Here's our take on the top three areas where the technology could have the greatest impact.

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Retail media ad spending is on track to surpass TV

Retail media ad spending is on track to surpass TV

Article
Feb 22, 2023

There’s no stopping the retail media juggernaut. At $45.05 billion in US spending in 2023, it’s already far ahead of connected TV and closing in on traditional TV.

Why our analysts predict retail media networks to boom this year in Canada and the United Kingdom

Why our analysts predict retail media networks to boom this year in Canada and the United Kingdom

Article
Jan 25, 2023

Retail media networks will challenge Google and Meta, and offer retailers serious margins.

Reimagining Retail: Brick-and-mortar 2.0—Which tech will get us there, and experiential retail experiences

Audio
Oct 18, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the best-in-class examples of retailers who are leading the charge in experiential retail, in-store technology, and high-touch customer service. Then for "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about where brick-and-mortar stores are likely headed. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Yory Wurmser.

How retailers can use buy now, pay later rewards to attract Gen X consumers

How retailers can use buy now, pay later rewards to attract Gen X consumers

Article
Oct 11, 2022

BNPL providers must develop consumer rewards programs to effectively compete within consumer payments.

Luxury retail gains in online average order value

Luxury retail gains in online average order value

Article
Sep 28, 2022

See our latest industry KPIs for ecommerce.

TikTok drives high engagement for brands across industries

TikTok drives high engagement for brands across industries

Article
Aug 30, 2022

See our latest industry KPIs for TikTok.

Reimagining Retail: Are shopping promotional holidays still relevant, and some good marketing examples

Audio
Jul 14, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how retailers build a sense of urgency and the goals of retailer-specific holidays beyond just sales. Then for "Pop-Up Rankings," we rank the top three examples of effective retail holiday marketing and discuss a miss. Join our analyst Sara Lebow as she hosts analyst Suzy Davidkhanian and Briefings director Jeremy Goldman.

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Audio
Jun 29, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how shoppers and retailers use Google and why the company's previous investments in the ecommerce space haven't worked out so well. Then for "Pop-Up Rankings," we rank the top three winning Google shopping features and discuss one feature we expect to fizzle out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.

Reimagining Retail: What BNPL means to everyone and the questions swirling around it

Audio
Jun 08, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what buy now, pay later (BNPL) means to fintechs, retailers, and consumers. Then for "Pop-Up Rankings," we rank the top four questions swirling around BNPL. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and David Morris.

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