ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 1, 2025

Revolut could soon become a full-service US bank

Article |
 Aug 1, 2025

Nano-influencers earn impressive impression, engagement rates

Article |
 Aug 1, 2025

JPMorgan-Coinbase partnership could change customers’ relationship with crypto

Article |
 Aug 1, 2025

Trump intensifies threats against pharma if drugmakers don’t lower US prices

Article |
 Aug 1, 2025

AI streamlines health report filings in Merck, McKinsey collab

Article |
 Aug 1, 2025

United tries time-sensitive travel promotions to boost cardholder bookings

Article |
 Aug 1, 2025

Klarna mulls possible September IPO

Article |
 Aug 1, 2025

Competitive conquesting gains ground among RMNs

Article |
 Jul 31, 2025

Parents prioritize value, convenience during back-to-school shopping

Article |
 Jul 31, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Retailers Deliver Healthcare

How Big Retailers Are Becoming Healthcare Disruptors

Report by Rajiv Leventhal  |  Jun 2, 2023
Download
Report
Deck
One-Pager
Share
Table of Contents
Report Snapshot
Retailers are making multibillion-dollar healthcare investments and acquisitions.
Consumers value what many established healthcare providers aren’t offering.
Most patients get retail clinic care at CVS and Walgreens.
Some retailers hope their health clinics will boost other sales.
Value-based care could be retailers’ revenue growth engine.
Retailers’ reputations will help determine their success in healthcare.
The primary care market is still big enough for established healthcare providers.
How should traditional providers respond to retailers’ healthcare ventures?
What does all this mean for healthcare providers and retailers?
Sources
Media Gallery
About This Report
Retailers are bolstering their healthcare services by spending billions on provider groups and platforms. Retail health players and traditional providers will need to differentiate their offerings to stay on top of the competition.
Topics
Digital Health
Consumer Behavior
Retail Categories
United States
Table of Contents
Report Snapshot
Retailers are making multibillion-dollar healthcare investments and acquisitions.
Consumers value what many established healthcare providers aren’t offering.
Most patients get retail clinic care at CVS and Walgreens.
Some retailers hope their health clinics will boost other sales.
Value-based care could be retailers’ revenue growth engine.
Retailers’ reputations will help determine their success in healthcare.
The primary care market is still big enough for established healthcare providers.
How should traditional providers respond to retailers’ healthcare ventures?
What does all this mean for healthcare providers and retailers?
Sources
Media Gallery

Report Snapshot

Retailers want a piece of the $4.3 trillion US healthcare pie. They’re now investing billions of dollars in healthcare companies and platforms to fortify their internal clinic and pharmacy offerings. These players will disrupt the industry by bringing convenient, technology-centric care to consumers, while also boosting their own bottom lines. Incumbent providers will feel mounting pressure to match the competition.

Key Question: Why are retailers increasingly moving into healthcare, and how concerned should incumbents be?

US Retail Clinic Patients, 2020-2024 (millions and % of population)
E-Mail ChartDownload

KEY STAT: We estimate that 83.7 million US adults, or 31.6% of the population, will visit a retail health clinic in-person this year.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

4charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. Retailers are making multibillion-dollar healthcare investments and acquisitions.
  3. Consumers value what many established healthcare providers aren’t offering.
  4. Most patients get retail clinic care at CVS and Walgreens.
  1. Some retailers hope their health clinics will boost other sales.
  2. Value-based care could be retailers’ revenue growth engine.
  3. Retailers’ reputations will help determine their success in healthcare.
  4. The primary care market is still big enough for established healthcare providers.
  1. How should traditional providers respond to retailers’ healthcare ventures?
  2. What does all this mean for healthcare providers and retailers?
  3. Sources
  4. Media Gallery

Charts in This Report

US Retail Clinic Patients, 2020-2024 (millions and % of population)Top 10 Most Trusted Retail and Ecommerce Brands According to US Adults, April 2022 (net trust level*)
How Will US Healthcare Executives View Retail- and Telehealth-Led Approaches Relative to Their Business*? (% of respondents, Dec 2022)Leading Benefits of Health Systems Owning/Partnering With a Retail Care Provider According to US Healthcare Executives, Nov 2022 (% of respondents)
Download
Report
Deck
One-Pager
Share
Table of Contents
Report Snapshot
Retailers are making multibillion-dollar healthcare investments and acquisitions.
Consumers value what many established healthcare providers aren’t offering.
Most patients get retail clinic care at CVS and Walgreens.
Some retailers hope their health clinics will boost other sales.
Value-based care could be retailers’ revenue growth engine.
Retailers’ reputations will help determine their success in healthcare.
The primary care market is still big enough for established healthcare providers.
How should traditional providers respond to retailers’ healthcare ventures?
What does all this mean for healthcare providers and retailers?
Sources
Media Gallery
About This Report
Retailers are bolstering their healthcare services by spending billions on provider groups and platforms. Retail health players and traditional providers will need to differentiate their offerings to stay on top of the competition.
Topics
Digital Health
Consumer Behavior
Retail Categories
United States
Table of Contents
Report Snapshot
Retailers are making multibillion-dollar healthcare investments and acquisitions.
Consumers value what many established healthcare providers aren’t offering.
Most patients get retail clinic care at CVS and Walgreens.
Some retailers hope their health clinics will boost other sales.
Value-based care could be retailers’ revenue growth engine.
Retailers’ reputations will help determine their success in healthcare.
The primary care market is still big enough for established healthcare providers.
How should traditional providers respond to retailers’ healthcare ventures?
What does all this mean for healthcare providers and retailers?
Sources
Media Gallery

authors

Rajiv Leventhal

Contributors

Jeane Han
Senior Researcher
Lisa Phillips
Principal Analyst, Digital Health
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo