Retailers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retailers

Ecommerce Continues Strong Gains Amid Global Economic Uncertainty

Article
Jun 30, 2019

The global retail market will reach $25.038 trillion in 2019, an increase of 4.5% and a slight acceleration in growth vs. the prior year, per our estimates. At the same time, it represents a marked decline from the five years preceding that, when global retail sales grew at rates between 5.7% and 7.5% each year.

What Retailers Need to Know About Gen Z

What Retailers Need to Know About Gen Z

Article
Apr 01, 2019

Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.

What Retailers Need to Know About Influencer Marketing

What Retailers Need to Know About Influencer Marketing

Article
Mar 24, 2019

A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers.

Four Mobile Payment Trends to Watch for in 2019

Four Mobile Payment Trends to Watch for in 2019

Article
Dec 20, 2018

Mobile payments have been thought to be on the cusp of widespread adoption for several years now. But most consumers have responded to the technology with a noncommittal shrug.

Retailers Brace for Returns This Holiday Season

Retailers Brace for Returns This Holiday Season

Article
Dec 12, 2018

According to data from liquidation platform B-Stock Solutions, roughly $90 billion to $95 billion in holiday gifts will be returned this year.

The Future of Retail 2019

The Future of Retail 2019

Report
Dec 05, 2018

Retail is in the midst of a transformation, at both physical stores and online. This report examines 10 trends that will most shape retail in the year ahead.

Top 10 US Ecommerce Companies in 2018

Top 10 US Ecommerce Companies in 2018

Report
Sep 17, 2018

Amazon will claim nearly half of US retail ecommerce sales in 2018. Sales will be driven by Amazon’s marketplace, which will account for 68.0% of business.

Retail and Ecommerce Sales in Western Europe 2018

Retail and Ecommerce Sales in Western Europe 2018

Report
Aug 06, 2018

Retail ecommerce sales in Western Europe will rise 11.6% to $381.58 billion in 2018. Amazon is planning to capitalize on rebounding markets by building 1,300 warehouses across the continent.

US Omnichannel Retail StatPack 2018

US Omnichannel Retail StatPack 2018

Report
Jul 30, 2018

This StatPack provides a visual overview of major omnichannel retailing trends in the US.

Retail and Ecommerce Sales in China 2018

Retail and Ecommerce Sales in China 2018

Report
Jul 19, 2018

Retail ecommerce platforms in China will total $1.53 billion in sales this year. Over 58% of these sales will take place through Alibaba’s digital storefronts.

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