Retailers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retailers

Retailers large and small struggle to combat the growing threat of counterfeit goods

Article
Jun 21, 2024

68% of shoppers were deceived into buying counterfeits last year: Copycats’ rapid growth is a mounting problem for global players like Nike and Amazon as well as small merchants.

How a TikTok ban could upend banking customers’ incomes and banks’ marketing strategies

How a TikTok ban could upend banking customers’ incomes and banks’ marketing strategies

Article
May 08, 2024

Financial institutions that have relied on the platform to reach young consumers must come up with a Plan B—or face losing brand awareness.

Fintechs secure almost half of all new checking accounts, report finds

Article
Apr 29, 2024

Traditional financial institutions are losing new business to digital competitors. But banks can still compete.

Chase pioneers targeted in-app advertising with banking customer data

Chase pioneers targeted in-app advertising with banking customer data

Article
Apr 05, 2024

For a fee, the bank’s new media solutions team will let retailers target customers based on spending habits.

Reimagining Retail: How the $100 billion resale market is evolving and what retailers should be thinking about

Audio
Mar 06, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.

Reimagining Retail: The Unofficial Most Interesting Retailers List (February)

Audio
Feb 28, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Reimagining Retail: The Unofficial Most Interesting Retailers List (January)

Audio
Jan 31, 2024

On today's podcast episode, we launch our inaugural 'The Unofficial Most Interesting Retailers List' for January. Arielle, Becky, and Sara (a.k.a. The Committee) have put together a very unofficial list of 8 retailers they're watching right now, based on which retailers are making the most interesting moves this month. Who's launching new initiatives? What partnerships move the needle? What stand-out marketing campaigns are there? On future episodes, we’ll have analysts dispute this power rankings list, but on today's show we layout our top 8 for January. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of content Becky Schilling.

Reimagining Retail: Retailers to watch in 2024—Most likely to reinvent itself, go viral, or make it in media

Audio
Jan 24, 2024

On today's podcast episode, in our "Retail Awards" segment, we discuss the retailers to watch out for in 2024 (superlatives edition). Find out which retailer will win most likely to need a makeover, most likely to reinvent itself, most likely to go viral, and more. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.

Reimagining Retail: Lessons from the 2023 holiday shopping season and some way-too-early predictions for the 2024 holidays

Audio
Jan 10, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the 2023 holiday shopping season really went, whether we've shaken the feeling that we're in a recession, and what this means for the start of this year. Then for "Red-Hot Retail," our analysts give us two spicy predictions about the 2024 holiday season and two about what they would like to see from retailers. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

Large retailers look to capture an outsize share of procrastinators' holiday spending

Article
Dec 13, 2023

Large retailers are in a prime position for the final holiday push: Amazon, Target, and Walmart are poised to leverage their infrastructures to capture an outsize share of spend and retail media dollars.

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Reimagining Retail: How search is changing how we shop today—and in the future

Audio
Nov 01, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how retailers are staying ahead of the curve on search and also search within retail media. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of search in retail. Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.

7 reasons why partnerships are a gift to retailers this holiday shopping season | Sponsored Content

7 reasons why partnerships are a gift to retailers this holiday shopping season | Sponsored Content

Article
Oct 20, 2023

During the season of giving, one gift that retailers can truly bank on is partnership marketing. Partnerships not only provide a host of benefits like extended reach and enhanced credibility, they can also make the holiday season considerably more profitable.

The Weekly Listen: Amazon's next big hit, is SEO dead, and a subscription-only X?

Audio
Sep 29, 2023

On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

Reimagining Retail: The digitization of the store, which retailers are leading the charge, and who doesn't need to

Audio
Sep 27, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what’s important in a good omnichannel experience, where in-store retail media is headed, and how stores can tailor experiential and experimental tech to build a more robust customer profile. Then, for "Pop-Up Rankings," we rank two retailers that are doing store digitization well and two that could possibly use a bit of work. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.

How standardization could revolutionize retail media

Article
Sep 18, 2023

The continued growth and success of retail media hinge on achieving measurement standardization, according to Jeffrey Bustos, vice president of measurement addressability data at the Interactive Advertising Bureau (IAB).

4 emerging solutions to help standardize retail media

Article
Aug 14, 2023

A lack of standardization across platforms was cited as US marketers’ No. 1 challenge with retail media networks (RMNs) as of last summer, according to the Association of National Advertisers.

The Daily: Has Amazon officially reversed course, retailer site searches, and watching ads to save money

Audio
Aug 10, 2023

On today's episode, we discuss whether Amazon can keep expenses down while also keeping customers happy, where the company will place its bets on grocery, and how its advertising arm has performed of late. "In Other News," we talk about why most retailers site searches aren't working and how many streaming viewers will watch ads to save a few bucks. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

Reimagining Retail: Prime Day campaigns that stole the show and new flavors of Prime Day we expect to see in the future

Audio
Jul 19, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss data, campaigns, and non-Amazon retailers that captured our attention during this year's Amazon Prime Day. Then for "Red-Hot Retail," our analysts give us some spicy predictions about what changes to Prime Day we may see in the future. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and vice president and analyst Andrew Lipsman.

Reimagining Retail: Why beauty's doing so well and brand strategies to learn from

Audio
Jul 12, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why beauty is doing so much better than the rest of retail, how we've seen the "lipstick effect" play out, and how beauty shopping habits are changing. Then, for "Pop-Up Rankings," we rank our top four beauty brand marketing strategies other retailers can learn from. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

How AI transforms the customer journey at each stage

Article
Jul 06, 2023

Investments in generative AI have had favorable results, with two-thirds of marketers reporting a positive ROI—43% said they received a twofold ROI and 22% received threefold ROI, per a May 2023 survey by Botco.ai. Here’s a breakdown of how generative AI can help brands and retailers connect with customers throughout their buying journeys.

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