Retail & ecommerce briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail & ecommerce briefing

Walmart+ will surpass 29 million members this year

Article
Jul 24, 2023

Walmart is reaping the benefits of Walmart+: And it has clear opportunities to unlock even greater growth.

Costco’s supersized store offers a glimpse of how it aims to marry online and offline retail

Article
Jul 21, 2023

Costco wants to build a store 65% larger than its typical warehouse: The Fresno, California, facility would combine ecommerce and traditional retail under one roof.

TikTok Shop’s latest growth tactic: wooing creators

TikTok Shop’s latest growth tactic: wooing creators

Article
Jul 20, 2023

TikTok is using creator payouts to boost Shop adoption: The platform is offering some influencers cash incentives for reaching sales or livestream goals.

Walmart looks to carve out a share of the $1.857 trillion B2B ecommerce market

Article
Jul 19, 2023

Walmart taps B2B to grow its margins: The retail giant is adding new products and tools to Walmart Business to attract more B2B customers and drive loyalty.

The number of households buying groceries online ticked up in June

Article
Jul 17, 2023

How shoppers buy groceries online is changing: As consumers grow more cost-conscious, pickup’s share of digital grocery orders rises.

Back-to-school sales will return to a more normal, prepandemic growth rate this year

Article
Jul 14, 2023

We expect back-to-school sales to rise 2.9%: While that’s a far cry from rates over the past two years, it is markedly higher than in 2019.

Amazon reaps rewards as shoppers use Prime Day to stock up on essentials

Article
Jul 13, 2023

Amazon had another record Prime Day: While shoppers spent enthusiastically, their price consciousness was on full display as BNPL usage, comparison shopping increased.

Domino’s partners with Uber to broaden its reach

Article
Jul 12, 2023

Domino’s will soon list its menus on Uber Eats and Postmates: The pizza company sees the apps as a means to drive incremental revenues.

Roku expands shoppable advertising with Shopify partnership

Roku expands shoppable advertising with Shopify partnership

Article
Jul 12, 2023

Roku and Shopify team up on shoppable ads: Viewers will be able to purchase items from Shopify merchants directly from their TVs.

Amazon Prime Day’s solid start shows shoppers can’t resist a good deal

Amazon Prime Day’s solid start shows shoppers can’t resist a good deal

Article
Jul 11, 2023

Amazon Prime Day is off to a good start: Average order size so far is up over 7.7% compared with 2022; we expect total sales to top $8 billion.

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Gen Z's growing buying power pushes companies to innovate

Gen Z's growing buying power pushes companies to innovate

Article
Jul 07, 2023

Gen Z’s buying power is rapidly growing: Food and beverage companies looking to cater to the demo’s unique tastes can’t do so without incurring some risks, however.

Gen Z shoppers prefer to start their product searches on Amazon over TikTok

Article
Jul 06, 2023

Google continues to lose ground to Amazon: Amazon is holding steady as shoppers’ search engine of choice for products, even as TikTok and other social platforms attract Gen Z consumers.

TikTok offers free listings, free shipping, and zero commission fees to attract sellers

TikTok offers free listings, free shipping, and zero commission fees to attract sellers

Article
Jul 05, 2023

TikTok aggressively courts sellers: The company aims to grow its social commerce sales by offering merchants free listings and shipping, along with zero commissions.

US retail sales will grow 2.9% this year

Article
Jun 30, 2023

US retail sales are falling back to Earth: After years of massive growth rates, we expect US retail sales to increase 2.9% this year.

H&M expands its third-party marketplace

H&M expands its third-party marketplace

Article
Jun 29, 2023

H&M will sell more third-party brands to head off competition from Shein: The fast-fashion company is the latest in a long line of retailers to turn to marketplace sales for growth.

Shein’s attempt to control the narrative over environmental and labor issues blows up in its face

Shein’s attempt to control the narrative over environmental and labor issues blows up in its face

Article
Jun 28, 2023

Shein made an unforced error: Its attempt to improve its public image by inviting influencers to its 'innovation center' only drove more scrutiny as it pursues an IPO.

TikTok looks for partners to help with logistics, seller expansion

TikTok looks for partners to help with logistics, seller expansion

Article
Jun 26, 2023

TikTok doggedly pursues ecommerce expansion: The platform inked several deals to help grow its merchant base, but it faces significant obstacles in its path to growth.

FTC sues Amazon for manipulating users to enroll in Prime

Article
Jun 21, 2023

Amazon’s Prime model is under scrutiny: The retail giant faces a FTC lawsuit that could threaten its positioning as the ‘Earth's most customer-centric company.’

Retailers continue to roll back free returns

Retailers continue to roll back free returns

Article
Jun 20, 2023

Free returns are becoming more elusive: Retailers are turning to final sales more often to get rid of unwanted inventory and eliminate the possibility of returns.

Walmart will use its shopper data to power ads on NBCU’s live sports streams

Article
Jun 15, 2023

Walmart Connect is teaming up with NBCU to power ads in sports livestreams: The partnership is part of Walmart Connect’s growing CTV ambitions, which includes an expanded deal with Roku.

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