Retail & ecommerce briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail & ecommerce briefing
How the Ozempic effect is—and isn’t—changing consumer behavior

How the Ozempic effect is—and isn’t—changing consumer behavior

Article
Dec 05, 2023

The Ozempic effect could have wide-ranging implications beyond the food industry—if it exists: Apparel makers, beauty brands, and airlines could capitalize as GLP-1 adoption grows, but only if users stick to the meds.

While TikTok Shop delivers strong early results, questions remain

While TikTok Shop delivers strong early results, questions remain

Article
Dec 04, 2023

TikTok Shop has rapidly emerged an important channel for some merchants: But whether those early gains are sustainable remains a question given the significant discounts that drove those results.

Walmart Marketplace sellers soar over the retailer’s holiday sales events

Article
Dec 01, 2023

Walmart Marketplace is thriving: Black Friday and Cyber Monday were the two best-selling days on the platform, and those strong results are providing a boost to Walmart Fulfillment Services.

Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong

Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong

Article
Nov 29, 2023

There’s good reason to expect strong growth this holiday season: With consumer confidence ticking up, consumers are spending more money than ever before.

Cyber Monday spending reaches new heights as shoppers hold out for discounts

Cyber Monday spending reaches new heights as shoppers hold out for discounts

Article
Nov 28, 2023

Shoppers spent a record $12.4 billion this Cyber Monday: The lure of heavy discounts convinced cost-conscious consumers to open their wallets.

Walmart links holiday-centric rom-coms and social commerce in its new shoppable series

Walmart links holiday-centric rom-coms and social commerce in its new shoppable series

Article
Nov 28, 2023

Walmart is launching its first shoppable video series: The first episodes of the holiday-themed “Add to Heart” will be available on Roku, TikTok, and YouTube beginning on Dec. 2.

Ecommerce sales soar on Black Friday, while in-store sales grew just 1.1%

Ecommerce sales soar on Black Friday, while in-store sales grew just 1.1%

Article
Nov 25, 2023

Steep discounts drove record Black Friday online sales: Ecommerce sales surged on the day after Thanksgiving, while brick-and-mortar sales grew just 1.1% YoY.

Walmart widens the gap with competitors as it doubles down on offering value, convenience

Article
Nov 16, 2023

Walmart’s grocery, ecommerce business powered it through another solid quarter: The retailer’s emphasis on value and convenience are helping it win market share, even as shoppers exhibit more signs of price sensitivity.

The battle between Amazon and TikTok is heating up

Article
Nov 14, 2023

Amazon turns to Meta, Snap partnerships to keep TikTok at bay: As the retailer moves in on social commerce, TikTok is beefing up its supply chain.

Amazon’s grocery reboot begins to take shape

Article
Nov 09, 2023

Amazon will offer grocery delivery to non-Prime members nationwide: The retail giant also plans to resume opening Amazon Fresh stores next year.

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Exclusive—Gen Zs increase holiday spending despite broader pullback in discretionary categories

Article
Nov 09, 2023

Gen Zs plan to splurge this holiday season: The cohort is more likely than any other generation to increase spending this year, according to new research provided exclusively to Insider Intelligence.

Instacart’s advertising revenues jump 19%

Article
Nov 08, 2023

Instacart leans on advertising to bolster its bottom line: The company’s advertising revenues grew 19%, significantly outpacing the 4% growth in the number of online orders on its platform.

Amazon, Walmart turn to shoppable TV ads to shorten the path to purchase

Amazon, Walmart turn to shoppable TV ads to shorten the path to purchase

Article
Nov 07, 2023

Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.

Grocery shoppers in search of convenience shift spending to online channels

Article
Nov 06, 2023

Grocery spending is slowly shifting online as consumers seek convenience: More shoppers are leveraging grocers’ ecommerce options as well as delivery platforms like DoorDash and Uber Eats.

E.l.f. Beauty soars thanks to Gen Z, millennial demand for beauty dupes

Article
Nov 03, 2023

Dupe culture powered e.l.f. Beauty to a 76% YoY sales increase last quarter: Gen Z’s favorite drugstore brand is reaping the rewards as consumers look for budget-friendly ways to stay on top of beauty trends.

TikTok, Best Buy lean into live shopping

TikTok, Best Buy lean into live shopping

Article
Nov 01, 2023

Best Buy, TikTok take diverging approaches to live commerce: But getting viewers to tune in remains a serious challenge, regardless of whether retailers focus on education or entertainment.

TikTok tests new ways to embed commerce into the in-app experience

TikTok tests new ways to embed commerce into the in-app experience

Article
Oct 31, 2023

TikTok’s latest strategy to boost social commerce sales relies on AI: The social platform is testing a feature that automatically links users to TikTok Shop without creator input.

Exclusive—Retailers rank immersive experiences near the top of their investment priorities

Exclusive—Retailers rank immersive experiences near the top of their investment priorities

Article
Oct 24, 2023

Retailers look to redefine the customer experience: That’s leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.

Consumers plan to spread their holiday purchases across fewer retailers this year

Consumers plan to spread their holiday purchases across fewer retailers this year

Article
Oct 19, 2023

Retail sales growth is expected to be solid over the holidays: However, there’s some cause for concern given that consumers plan to buy from fewer retailers than in years past.

YouTube makes it easier for viewers to buy creators’ products

YouTube makes it easier for viewers to buy creators’ products

Article
Oct 18, 2023

YouTube keeps rolling out shopping tools: The latest update enables creators to make the shopping button appear at relevant points in their videos.

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