Retail & ecommerce briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail & ecommerce briefing
Instacart partners with YouTube to offer shoppable ads

Instacart partners with YouTube to offer shoppable ads

Article
Jun 18, 2024

Instacart expands offsite retail media capabilities with YouTube partnership: The retailer’s first-party data will power shoppable ads for CPG brands

Walmart’s warehouse automation is key to achieving ecommerce profitability

Article
Jun 14, 2024

Walmart’s automated warehouses enable it to do twice the work with half the staff: Those gains are creating more capacity for third-party sellers, and putting the retailer on track to hit ecommerce profitability in two years

Temu, Shein win more repeat shoppers as ad blitzes pay off

Temu, Shein win more repeat shoppers as ad blitzes pay off

Article
Jun 12, 2024

US consumers shop frequently with Temu and Shein, despite trust issues: Both Chinese retailers are winning more repeat customers than established players like eBay and Etsy.

Retail sales will be 18% higher this year than we thought they'd be prepandemic. Here’s why.

Article
Jun 10, 2024

US retail sales soar past our prepandemic forecast: 2024 sales will be 18% higher than we thought in February 2020 as consumers’ resilience shows no signs of slowing.

Despite right-wing backlash, there’s no shortage of brands promoting Pride Month products

Despite right-wing backlash, there’s no shortage of brands promoting Pride Month products

Article
Jun 05, 2024

Pride products are plentiful this year: Walmart, JCPenney, Kohl’s, and Abercrombie push past the right-wing backlash to offer Pride-related products.

Walmart, Ikea, Skechers invest in immersive experiences

Walmart, Ikea, Skechers invest in immersive experiences

Article
Jun 04, 2024

Retailers turn to virtual experiences to boost engagement, awareness: Walmart, Ikea, and Skechers are among the many trying to increase their appeal to younger shoppers while driving sales.

Zara turns to “shoppertainment” to boost sales

Zara turns to “shoppertainment” to boost sales

Article
Jun 03, 2024

Zara bets on live shopping following China success: The fast-fashion retailer is expanding its live commerce capabilities to the US, UK, and Europe.

Gap’s brand revitalization efforts are paying off

Gap’s brand revitalization efforts are paying off

Article
May 31, 2024

Gap’s turnaround momentum is building: The retailer is winning over shoppers with on-trend styles, while boosting its profile with buzzy celebrity and brand partnerships.

Amazon makes Grubhub a fixture of its Prime membership program, while Walmart announces a member-exclusive sale

Amazon makes Grubhub a fixture of its Prime membership program, while Walmart announces a member-exclusive sale

Article
May 30, 2024

Amazon and Walmart reinforce the value of their membership programs: Amazon now offers free Grubhub+ membership as a permanent Prime perk and Walmart+ announces its member-exclusive sale.

Strong results from Abercrombie, Dick’s Sporting Goods, and Cava show shoppers are willing to splurge (for some items)

Article
May 29, 2024

US consumers keep spending: Better-than-expected results from Abercrombie, Dick’s Sporting Goods, and Cava demonstrate that shoppers are willing to splurge on some nice-to-have items.

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Home-related retailers and brands feel the weight of the tough housing market

Article
May 23, 2024

The housing market continues to flounder: As long as it remains hard for consumers to buy a home, brands and retailers tied to housing will likely struggle.

Off-price stores maintain their appeal as shoppers look to score deals

Off-price stores maintain their appeal as shoppers look to score deals

Article
May 23, 2024

TJX, Ross Stores are bullish as shoppers search for value: Both companies raised their profit outlooks in anticipation of growing demand and continued market share gains.

Nestlé prepares for the Ozempic effect

Nestlé prepares for the Ozempic effect

Article
May 21, 2024

Nestlé targets GLP-1 users with line of nutritious frozen meals: The CPG company sees an opportunity to gain an early advantage as consumers shift to healthier options.

Gen Z brings dupe culture to new heights

Gen Z brings dupe culture to new heights

Article
May 20, 2024

Dupe culture goes mainstream: Target and e.l.f. Beauty are among the companies benefiting from Gen Zers’ affinity for cheaper versions of premium products.

Retailers expect consumers’ price-conscious behaviors to linger during the holiday season

Article
May 17, 2024

Retailers are cautiously optimistic as they look ahead to the holiday season: Imports are expected to be slightly higher YoY as companies bring in more mid-priced items.

Walmart’s advertising, ecommerce businesses thrived in Q1

Article
May 16, 2024

Walmart’s market share gains continued in Q1 as the retailer emphasizes value and convenience: The company continues to draw in more high-income shoppers, while its advertising and marketplace offerings boost revenues.

Brands turn to live shopping to build communities among consumers

Brands turn to live shopping to build communities among consumers

Article
May 15, 2024

Live shopping sparks interest in younger shoppers: So far, the format is most successful as a community-building exercise for brands.

The dismal housing market weighs on Home Depot’s Q1 results

Article
May 14, 2024

Home Depot’s sales have fallen for six straight quarters: That’s largely a reflection of a dismal housing market that CNN calls the “the worst time ever to buy a home.”

Shein’s US charm offensive falls flat

Article
May 13, 2024

Shein’s efforts to woo US lawmakers, NRF fall on deaf ears: The fast-fashion giant could shift its IPO to London as it tries to head off supply chain scrutiny.

Consumers’ purchasing behaviors are increasingly dictated by price

Consumers’ purchasing behaviors are increasingly dictated by price

Article
May 09, 2024

Consumer spending rose in the first four months of 2024: Shoppers are becoming more deal-conscious as cost-of-living pressures weigh heavily.

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