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Prime day Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Prime day

Soaring BNPL use during Prime Day reflects increasing demand for the payment method

Article
Jul 14, 2023

Amazon’s BNPL partners—Affirm and Citi—likely benefited from growing consumer demand for the tool

Amazon reaps rewards as shoppers use Prime Day to stock up on essentials

Article
Jul 13, 2023

Amazon had another record Prime Day: While shoppers spent enthusiastically, their price consciousness was on full display as BNPL usage, comparison shopping increased.

Amazon Prime Day’s solid start shows shoppers can’t resist a good deal

Amazon Prime Day’s solid start shows shoppers can’t resist a good deal

Article
Jul 11, 2023

Amazon Prime Day is off to a good start: Average order size so far is up over 7.7% compared with 2022; we expect total sales to top $8 billion.

The Daily: What Prime Day 2023 will bring, targeted ads during live sports, and Amazon's AI ambitions

Audio
Jun 26, 2023

On today's episode, we discuss how this year's Amazon Prime Day will be different, how competitors can maximize the sales holiday's impact, and an uncanny link between Prime Day and the end-of-year holiday season. "In Other News," we talk about the significance of NBCUniversal and Walmart Connect bringing targeted ads to live sports and Amazon's AI initiatives. Tune in to the discussion with our vice president and analyst Andrew Lipsman.

FTC sues Amazon for manipulating users to enroll in Prime

Article
Jun 21, 2023

Amazon’s Prime model is under scrutiny: The retail giant faces a FTC lawsuit that could threaten its positioning as the ‘Earth's most customer-centric company.’

Amazon Prime Day 2023

Amazon Prime Day 2023

Report
Jun 20, 2023

Amazon Prime Day 2023 will drive a surge of activity for Amazon, competing retailers, and brands looking to generate a sales boost before the back-to-school and holiday shopping seasons.

US Holiday 2022 Review and Holiday 2023 Preview

US Holiday 2022 Review and Holiday 2023 Preview

Report
Feb 28, 2023

The 2022 holiday season’s solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.

Amazon’s 2022 highs and lows: a timeline

Article
Dec 19, 2022

Amazon continued to dominate ecommerce in 2022: But advertising, not retail, was the company’s biggest success story this year—although not enough to prevent the layoffs of 20,000 employees.

Holiday Shopping in Western Europe

Holiday Shopping in Western Europe

Report
Dec 08, 2022

In this visual report, we dive into major holiday shopping events in 5 Western European countries, as well as total sales and consumer behavior surrounding these events.

Amazon is becoming an advertising juggernaut

Article
Oct 28, 2022

Amazon’s Q3 earnings are a mixed bag: Strong sales and ad growth helped return the retailer to profitability, but the company’s retail business continues to lose money.

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The Weekly Listen: Americans' price sensitivity, how Prime Day 2 went, and a physical Netflix store

Audio
Oct 20, 2022

On today's episode, we discuss whether Americans are becoming more price-sensitive, how Amazon's second Prime Day went, whether augmented reality is about more than having fun, what to expect from Netflix's "immersive" shopping experience, how delivery robots are kind of already here, an explanation of the holiday shopping trends we are paying the most attention to, where the song “Take Me Out to the Ball Game” came from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Suzy Davidkhanian.

Amazon confirms second Prime Day event

Article
Sep 27, 2022

Amazon’s second shopping event for Prime members will take place October 11 and 12. The event, called the Prime Early Access Sale, will be virtually the same as Amazon’s Prime Day held earlier this year.

The holiday shopping season is starting earlier than ever

The holiday shopping season is starting earlier than ever

Article
Sep 12, 2022

Consumers plan to get an early start on holiday shopping: That’s good news for retailers as it should help smooth out the traditional late-season shipping bump.

How inflation will affect shoppers this holiday season

How inflation will affect shoppers this holiday season

Article
Aug 19, 2022

Inflation is changing how shoppers will spend this holiday season: With more consumers on the hunt for deals, retailers will have to focus on offering value and convenience across an extended shopping period.

Retail Media Ad Spending Forecast 2022

Retail Media Ad Spending Forecast 2022

Report
Aug 08, 2022

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

Amazon breaks away from its Big Tech peers with strong Q2 earnings

Amazon breaks away from its Big Tech peers with strong Q2 earnings

Article
Jul 29, 2022

Even an ecommerce slowdown isn’t enough to break Amazon’s stride: The company reported strong sales and ad growth as it leans harder on Prime Day to drive momentum.

3 predictions for Amazon’s retail business

3 predictions for Amazon’s retail business

Article
Jul 27, 2022

Following the heels of Amazon’s biggest Prime Day ever, our Remaining Retail podcast team discussed what’s next for the retail giant.

Reimagining Retail: Is Amazon Prime Day still relevant, and why consumers might opt out

Audio
Jul 19, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the current relevance of Prime Day, what to make of a second Prime Day in the fall, and which categories we should be watching. Then for "Pop-Up Rankings," we rank the top three reasons consumers might have opted out of Prime Day. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.

While some supply chain snarls ease, challenges remain

While some supply chain snarls ease, challenges remain

Article
Jul 18, 2022

Supply chain issues have eased back from their pandemic peaks: But there are plenty of challenges ahead and slowing consumer demand could lead to a new issue: inventory pileups.

Prime Day 2022 was Amazon's biggest yet as consumers jumped on discounts for everyday items

Prime Day 2022 was Amazon's biggest yet as consumers jumped on discounts for everyday items

Article
Jul 15, 2022

Amazon was once again the big winner of this year’s Prime Day: But inflation took its toll as shoppers focused on household essentials over big-ticket purchases.

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