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Prime day Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Prime day

The Weekly Listen: Pinterest—the online shopping mall, Amazon Live, and food delivered to your fridge

Audio
Jul 14, 2022

On today's episode, we discuss whether Pinterest can become the definitive online shopping mall, what a virtual convenience store looks like, how marketing budgets are changing, the promise of food delivered to your fridge, an unpopular opinion about Prime Day, where the baseball term "bullpen" came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Blake Droesch and director of forecasting Oscar Orozco.

Prime Day is a chance for Amazon to flex its advertising power

Prime Day is a chance for Amazon to flex its advertising power

Article
Jul 12, 2022

Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.

Amazon turns to influencer marketing to reinvigorate Prime Day

Amazon turns to influencer marketing to reinvigorate Prime Day

Article
Jul 11, 2022

Could influencers help mitigate against slowing Prime Day sales? Amazon is incorporating “creator houses” into its plans for this week’s sale.

What to expect during Amazon’s Prime Day sale

What to expect during Amazon’s Prime Day sale

Article
Jul 08, 2022

Prime Day isn’t impervious to economic slowdown, but it’ll do just fine: We still expect the event to generate more than $12.5 in revenues this year—and boost spending on other sites too.

Retailers bet on dedicated sales days to revitalize consumer demand

Retailers bet on dedicated sales days to revitalize consumer demand

Article
Jun 15, 2022

Retailers look to promotional shopping events like Prime Day to juice sales: Amazon, Alibaba, Walmart, and others hope the prospect of a good deal will lure customers in.

Spotlight: Amazon Prime Day 2022

Spotlight: Amazon Prime Day 2022

Report
Jun 08, 2022

Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.

Amazon pushes back against proposed antitrust bill

Amazon pushes back against proposed antitrust bill

Article
Jun 03, 2022

A proposed antitrust bill could end Amazon Prime as we know it: The retail giant is ramping up its fight against “degrading” regulations as it seeks to maintain its ecommerce dominance.

The Era of Uncertainty

The Era of Uncertainty

Report
May 17, 2022

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Amazon is rolling out the holiday shopping season 'earlier than ever'

Article
Oct 05, 2021

Amazon announces “Black Friday-worthy” deals are starting earlier than ever: Following Prime Day 2020's success as a preamble to the holiday season, Amazon is rolling out discounts early—and competitors are following suit.

Why Amazon retail keeps pulling ahead, BNPL vs. credit cards, and malls' shock revival

Why Amazon retail keeps pulling ahead, BNPL vs. credit cards, and malls' shock revival

Audio
Aug 10, 2021

On today's episode, we discuss Amazon's Q2 performance of its retail business, some takeaways from its Prime offering, and where it stands on its physical stores strategy. We then talk about capitalizing on the subscription box trend, how buy-now-pay-later users are different from credit card users, and if malls really are within striking distance of 2019 traffic levels. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.

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Best Buy’s foot traffic growth sprinted past its competitors’ in Q2 2021

Article
Aug 05, 2021

See where retail foot traffic tripled in Q2

What to expect from Amazon Q2 2021 earnings

Article
Jul 29, 2021

Amazon’s Q2 earnings are tomorrow: Due in part to the coronavirus pandemic, we expect Amazon’s retail sales to best last year’s.

Prime Day 2021 Recap: Tempered growth and changes in shopping behavior show signs of the event’s maturity

Prime Day 2021 Recap: Tempered growth and changes in shopping behavior show signs of the event’s maturity

Article
Jul 23, 2021

It’s been six years since Amazon’s inaugural Prime Day, and since then, the sales bonanza has evolved from the unofficial kickoff of back-to-school shopping into an event other major retailers try to emulate—so much so that the ecommerce giant has tried to obfuscate when the annual sales day will occur.

The top US product categories on Prime Day 2021

The top US product categories on Prime Day 2021

Article
Jul 20, 2021

As Amazon raked in more than $11 billion in Prime Day sales worldwide, health and beauty product sales boomed on the platform. In a survey conducted by Numerator throughout the event, 28.0% of US Prime Day buyers said they made a purchase in that category. Consumer electronics also made a spark: 27.5% of respondents reported buying tech gear and gadgets.

How Prime Day 2021 did, Shopify buys AR platform, and Facebook brings Shops to WhatsApp

How Prime Day 2021 did, Shopify buys AR platform, and Facebook brings Shops to WhatsApp

Audio
Jul 06, 2021

On today's episode, we discuss how Prime Day performed versus last year, what kind of a halo effect took place, and whether Amazon was able to capture the back-to-school spending. We then talk about augmented reality's ability to help shoppers, what WhatsApp Shops might look like, and how many folks said social media content resulted in them buying products. Tune in to the discussion with eMarketer analyst at Insider Intelligence Blake Droesch.

Amazon rakes in more US ecommerce sales than the next 9 biggest US etailers combined

Article
Jun 16, 2021

Amazon’s $300 billion lead over Walmart

The Ad Platform: What to expect for Prime Day

The Ad Platform: What to expect for Prime Day

Audio
Jun 16, 2021

Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

Audio
Jun 10, 2021

On today's episode, we discuss whether a digital bank can become a one-stop shop for everything and how consumers are paying for things differently. We then talk about where homeowners are spending the most money, why Etsy bought Depop, and what we expect from Prime Day 2021. Tune in to the discussion with CEO of Inter Shop (part of Banco Inter) Rodrigo Gouveia, eMarketer senior analyst Matteo Ceurvels, and director of forecasting at Insider Intelligence Cindy Liu.

Prime Day preview: eMarketer’s forecast and predictions for the June sales event

Prime Day preview: eMarketer’s forecast and predictions for the June sales event

Article
Jun 10, 2021

It’s Prime Day in June. Amazon traditionally held Prime Day in mid-July but pushed the event to October last year because of the coronavirus pandemic. (The exception was India, where it took place in August 2020.) This year, Amazon will hold Prime Day on June 21–22.

Prime Day 2021 is expected to be Amazon’s biggest yet

Prime Day 2021 is expected to be Amazon’s biggest yet

Article
Jun 09, 2021

Prime Day sales will surpass $10 billion

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