Prime day Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Prime day
How Brands Can Drive Long-Term Gains Through Amazon Prime Day Marketing
Interview
Jun 28, 2018
Jeff Cohen, partner and CMO at Seller Labs, explains what marketers should do before, during and after Prime Day to benefit from the shopping surge.
Getting ‘Primed’ for Amazon Prime Day 2018
Interview
Jun 21, 2018
Since its 2015 inception, Amazon Prime Day has quickly rippled across the industry and reshaped the dynamics of the summer and back-to-school shopping seasons. Cooper Smith, director of Amazon research at Gartner L2, spoke with eMarketer’s Andrew Lipsman about what to expect on Prime Day 2018, and how marketers can capitalize on this fast-growing and influential retail phenomenon.
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