Podcast Trends & Statistics
Daily Forecast: Spotify Bets Future Growth of Its Ad Business on Podcasts
eMarketer forecasting director Shelleen Shum tees up our ad spending estimates for Spotify and the impact of podcast ads.
Daily Forecast: UK Podcast Usage Grows, but Still Lags the US
eMarketer forecasting director Shelleen Shum explores our numbers for UK podcast listeners and reasons why adoption is slow. Watch now.
US Time Spent with Mobile 2019
US adults continue to spend time with smartphones at the expense of TV, desktop and tablets, but emerging devices and changing consumer preferences may decelerate this trend.
Podcast | Shopping for Cookies and Smartwatches
eMarketer's "Do You Have a Second?" is a mini-podcast that offers a quick hit of the latest digital data. Today, we’re talking about cookies—who's baking and who's buying—millennials’ attitudes about kindness (and what that might mean for shopping), and wearable device growth.
Podcast Upfront Spotlights Fast-Emerging Advertising Market
Podcasting is one of the fastest-growing advertising media, with the IAB and PwC projecting the US market will more than double ad spending from 2017 to 2020 to $659 million.
Digital Entertainment in France and Germany
Growing numbers of internet users in France and Germany now watch digital video, stream music and play games online. Younger people are leading this digital charge, while many older residents are more loyal to traditional media.
Powerful data and analysis on nearly every digital topic.
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