On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Carina Lamb and Principal Analyst Zak Stambor.

In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for August, focusing on Back-to-School activations. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian; Senior Analysts Arielle Feger and Carina Lamb; and Principal Analyst Sarah Marzano.

On today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what consumers expect from brands today, and what brands should be building now to be ready for people shopping on their own—some using AI assistants, with some purchases becoming fully agentic. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Keith Lehman, Global Marketing Director for Digital Commerce and Retail Media at Colgate-Palmolive.

On today’s podcast, we discuss how Bombas has held onto its purpose as it has scaled, what separates partnerships that last from those that are simply campaigns, and the signals that tell Soles4Souls when a company is genuinely committed versus just checking a box. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Buddy Teaster, President and CEO of Soles4Souls, and Kelly Cobb, VP of Impact at Bombas.

In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are reliable enough for clinical decision-making, the leading devices on the market, and how AI is helping transform them into comprehensive digital health hubs. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik, as they explore these topics. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

On today's podcast episode, we discuss the three biggest questions surrounding Google right now: Is Google spending too much in the AI race? Will the company finally rationalize its AI product naming conventions? And what will the next phase of YouTube's growth look like? Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.

On today’s podcast, we go beyond the headlines to explore what’s driving the latest wave of GLP-1 momentum, why this represents a lasting shift rather than just another healthcare trend, the biggest misconception retailers still have about how these drugs are changing consumer behavior, and which parts of the retail playbook need to be rewritten as consumers change how they eat, shop, and live. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analysts Rajiv Leventhal and Rachel Wolff.

On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases, what separates a partnership that’s simply marketing from one that truly strengthens a brand, and what it means for brands to earn a place in consumers’ initial consideration set as more people discover brands through AI instead of traditional search. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Saatva CMO Joe McCambley.

In today's podcast episode, we discuss the patterns behind where AI agents are being built, the technologies that are enabling marketers to do things they couldn't do before, and where marketing campaigns are actually won or lost before a single ad is ever run. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Yory Wurmser, and Head of GTM at Rokt mParticle, Nicholas Craig. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

In today's podcast episode, we discuss how consumer intent changes throughout the year, what actually happens to shoppers in the seconds after they complete a transaction, and what marketing looks like when you're buying a moment rather than media. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, and Senior Vice President of Strategic Key Accounts at Rokt, Callum Donnelly. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

In today’s podcast episode, we discuss the most interesting conversations we expect to hear at Cannes this year: how brands can stay true to their values while operating at a global scale, why marketers should stop advertising and start entertaining, and why you should (perhaps) stop listening to the customer in order to build a brand that lasts forever. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

On today’s podcast episode, we discuss how technology has changed the way Rainbow's customers research, compare, and ultimately make purchasing decisions; what the retailer has learned about serving customers that higher-end, luxury, and mainstream retailers could benefit from; and why "every AI experiment designed to replace a person failed, while every experiment designed to make a talented person better succeeded." Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and David Cost, Chief Digital Officer at Rainbow Apparel.

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for May, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.

In today’s podcast episode, we discuss whether AI is actually wiping out entry-level jobs, how it’s changing marketing jobs, and whether employee backlash to AI is a flash in the pan or something deeper and more systemic. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Gadjo Sevilla. Listen anywhere, or watch on YouTube or Spotify.

On today’s podcast episode, we discuss why the mega shopping festival Singles’ Day is so much larger than Prime Day, how the event is more interactive, and how US retailers and brands can start capitalizing on Singles’ Day as a cultural moment, a marketing opportunity, and a demand driver. Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Christopher Carl, Head of Marketing & Commercial Strategy for the US at AliExpress (Alibaba Group).

- On today’s podcast episode, we discuss what makes buying furniture so complex from a customer perspective, where in today’s shopping journey people get stuck the most, and which technologies are actually driving the category forward. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Yory Wurmser, and Co-Founder and Chief Marketing Officer at Furniture.com, Daniel Bennett.

On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, or watch on YouTube and Spotify.

In today’s podcast episode, we discuss why we think Meta will surpass Google to become the world’s leading digital advertising business this year, whether Google can wrestle back control in the following years, and how close Amazon is to getting a shot at the title. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Forecasting Analysts Zach Goldner and Drew Spink. Listen anywhere, or watch on YouTube or Spotify.

In today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into a lifestyle brand? What if Google starts paying for the content its AI uses? Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, and Principal Analysts Nate Elliott and Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.